business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 1,999 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Florida
1 review
0 helpful votes
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Received damaged box for my shoes
February 5, 2024

I ordered a pair of shoes off of this site and I was shipped a damaged box in terrible condition. I asked for a resolution of this by customer service and they said nothing can be done. I will NEVER order from here again.

Date of experience: February 5, 2024
New Jersey
1 review
1 helpful vote
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HORRIBLE SERVICE
February 12, 2020

Horrible customer service. I am being held responsible for a package getting lost in transit when that has nothing to do with me. I have contacted this dumb chat several times over the past 2 weeks and not one person has been able to help me. I will never ever shop at asos again. Any other company would refund me the money regardless after 12 days of me returning the items with the return label in my package. I am EXTREMELY disappointed in this company. This is unacceptable and unprofessional. I can't believe how horrible customer service is for such a large company. I even asked to speak to manager and the chat was just ended. I can't believe how bad I was treated as a customer.

Date of experience: February 12, 2020
Canada
8 reviews
4 helpful votes
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I have bought items before and every time the amount of duties is appalling. As well the items most of the time. Do NOT look like photos. Thank goodness I only pay through PayPal, so I was able to get my money back because they don't like giving it back. Because of the duties as well as the false advertising of the actual items I no longer will purchase. Why pay $30 for an item $40 for shipping and then another $30 for a return. The item itself is only worth $10. Got it? Good. So run from here.

Date of experience: February 21, 2023
Wisconsin
20 reviews
122 helpful votes
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Love!
April 1, 2018

I have placed several orders and all have been accurate and timely. A few of the pieces went back as the sizes were way off (I was shopping in clearance and I am older than the avg customer). My refunds were quickly processed and I was returning clearance items! I have had things go "unavailable" while in my cart but not a big deal to me. I am very happy with ASOS. I have the ap and will continue to shop there.

Date of experience: April 1, 2018
GB
1 review
1 helpful vote
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Hardly any English models
November 19, 2023

A country of 90% English people and a website of 99% African or dark skinned models. How is this a reflection of society? For someone with light hair and blue eyes it's not easy to see what's going to look good on me when no models are representing me or the majority of Brits.

Date of experience: November 19, 2023
GB
5 reviews
8 helpful votes
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Superb
January 25, 2019

My daughter she shops from ASOS on line shopping, theirs service is excellent, quick place an order and very easy and fast delivery options, always delivered on time and free return service which comes very helpful when you need to return quick, their prices are best and excellent quality, you have choices to choose good brands outfits on best price. Definitely recommend to all,

Date of experience: January 24, 2019
Netherlands
4 reviews
1 helpful vote
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I am a regular ASOS shopper and have been for years now. They stock a great selection and provide free deliveries and returns. The only problem I have ever had is that deliveries do not always arrive on time but customer support are always quick to respond to and solve any problem or queries.

Date of experience: June 10, 2015
New York
5 reviews
11 helpful votes
Follow Ghalia Z.
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Nice website and huge selection, always great find on sale, but be ware of the size chart it is not correct these are European size and they are not converted well so you'll need to size up, the website can use some update as for the colors and items description that can be a great upgrade, shipping is fast but customer service not the greatest but not bad, they also process return so fast, as long as it free shipping and return there is really nothing more to say, right!?

Date of experience: January 20, 2014
Ireland
1 review
0 helpful votes
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I looked at the Tommy Hilfiger sweatshirt in pink for a while and when it was on sale I rushed to order it.

The package arrived with the wrong item looking like a T-shirt that had value of max 10 euro, while I paid 68 Euro.

It took them ages to tell me that they haven't got my item and that I can return their T-Shirt to get my refund. They said it may take up to 21 + 3 days to get my money back!
No item that I ordered, no compensation, no replacement and up to 1 month waiting for my money back!

After my complaint they gave me 20% discount on any full price item, at the time where 20% is off as a sale on most items.

Feeling a special treatment hah!

Date of experience: July 12, 2017
Canada
1 review
2 helpful votes
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I ordered many things from this website, and never had any trouble. The items are really nice for the price paid, and the sizing seems right.
Once, my order did not arrive, and I emailed customer service. They answered me within one day, and refunded me on the spot when they realized the package had been lost.
Great website!

Date of experience: January 12, 2014