business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 1,999 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
DO
1 review
3 helpful votes
Follow Sophia C.
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Worst Customer Service
October 31, 2023

They sent me the wrong item and wouldn't issue a return, moreover were super nasty with me when speaking to a representative (Nishant) who only repeated that they will not issue a refund or send me the correct item as it was company policy. I ended up paying $80 dollars for shoes i can't even wear. Never ordering from this site again.

Date of experience: October 31, 2023
Portugal
1 review
0 helpful votes
Follow Cláudia M.
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Asos canceled my order, after being charged, twice without any justification or apology. I've been waiting for orders for 2 weeks. Last time, Asos had the nerve to tell me that there was a problem with my credit card when the order was already paid. Terrible service. I will never buy anything from ASOS again.

Date of experience: June 1, 2022
Romania
1 review
1 helpful vote
Follow Lazarut R.
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I was pleased, until now, with this site - the clothes were just like in the presentation, good quality, matching sizes, decent time of delivery. About two month ago I ordered a pair of shoes for an event and waited and waited, and after 3 weekes I wrote an email to the client service. They told me that it looks like the package was lost on it's way and they will send me another pair of shoes on their expense. The event passed, and again I waited for another 3 weekes. After that I asked for a refund and I got my money back in about 5 days. I have a friend who was in the same situation ( 2 pairs of shoes). It seems they have a serious problem in the shoes department.

Date of experience: December 6, 2014
California
5 reviews
23 helpful votes
Follow Alexandra B.
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Why can't other stores learn from ASOS? They offer free shipping and free returns all the time, and they have a great selection. They've always been so timely and accurate with their refunds- often I have to buy more than one size esp with lingerie because I never know what will fit. ASOS never minds and always refunds what doesn't fit. I love this site!

Date of experience: April 5, 2013
GB
1 review
6 helpful votes
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My order never arrived and tracking updates suddenly stopped. It was a nightmare to navigate through Evry and Asos sites to chat with someone (queue took ages online), I had to contact Customer Services twice to resolve the issue. No update after my first chat either. I ended up asking for a refund as they were simply unable to help. All their automated contact bots are a nightmare. I will NEVER shop Asos again. To add insult to injury, they sent me a request to REVIEW my order even though it never arrived.

Date of experience: December 13, 2022
Germany
1 review
0 helpful votes
Follow Himanshu U.
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Their shipping partner INDIRECT is cheating the customers. Once you buy an item for international delivery, you get an email from Indirect asking you to pay almost 35% of the item price giving no reason at all. After a few research I found out that its a total scam, as you get no official receipt of the amount paid. They only give you the option of paypal for the payment, so the money is going directly to their account. After contacting Asos, they simply back out saying you can discuss this with Wndirect.

Date of experience: February 2, 2015
GB
1 review
0 helpful votes
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Doesn't get any worse than this. Stay away!
Save your time and money. Go to a proper shop or website, not these thieving charlatans
Asos don't have a clue
Sell poor quality clothes
Mess you around
Rip you off. You pay for an item and it doesn't turn up. You pay for an item and you get the wrong size.
They don't pay out refunds. Just be prepared for lies. They will keep your money.
Asos don't care. 0% rating

Date of experience: June 3, 2019
Sweden
1 review
0 helpful votes
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Fraudulent enterprise
October 2, 2023

I ordered trousers and one of the trousers was too long and too wide. After shipping the product back in perfect conditions (all labels and even the plastic bag in which it was wrapped), ASOS informed me that the product arrived but 'used and in unacceptable condition'. This company clearly abuses customers rights to make profit and I highly discourage anyone to shop with them.

Date of experience: October 2, 2023
Florida
1 review
5 helpful votes
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Wow im shook!
January 30, 2020

Okay so before ordering from here i was super hesitant given all the bad reviews but I did it anyways & took a chance. Im so happy I did! I ordered monday night & all my stuff arrived thursday morning(today). I ordered 3 pairs of shoes(2 heels/1boots: all came exactly like picture) & a bikini which came exactly as i imagined. They gave me a tracking number the next day. From georgia to florida where i live. They also threw in a coupon for hellofresh which was cool. I ordered through paypal just in case i wouldnt get my items. Anyways yeah in def. Ordering again! Their selection of stuff is so diverse & so cute. Thanks asos! Ill spread the good word on you guys.

Date of experience: January 30, 2020
Delaware
1 review
0 helpful votes
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I don't even know where to start. I purchased two items on the 8th of June and I payed a lot of money for the shipping fee. Its almost 20 days now and I haven't received any thing. They only emailed the order number, no tracking. Don't get me started with their customer service. Very terrible. No one should buy from there.

Date of experience: June 17, 2021