business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 1,999 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Texas
3 reviews
33 helpful votes
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Overall positive
February 8, 2017

Im a US customer and I really enjoy shopping on Asos. They have a wide range of clothing, different name brands and the selection is always updating. Most of my orders have arrived within the time frame listed but I have had items shipped much later than they should have. Customs can always be an issue as well and that is out of their control. My advice is to shop locally for anything you need by a specific date. Returns are free and easy if something doesnt fit or match their pictures. Would recommend!

Date of experience: February 8, 2017
Canada
1 review
1 helpful vote
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Hidden fees!
April 6, 2021

Fell for the trap and good items they advertise online. However they package won't be delivered to you until you pay applicable fees, which you don't hear anything about prior to purchase (that is unless you spend your time scrolling through their FAQs for the tiniest details. So the Canada post notice I got required an additional $35. Please learn from my mistakes and spend your money elsewhere... also pretty sure the "help" chats are automated for a large part.

Date of experience: April 6, 2021
Canada
1 review
1 helpful vote
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Got my clothes, not of great quality but I guess that's on me for trying it out... but the real issue is that they charged me an extra $52.46 CDN - i called the post office, and its not a duties or customs charge. Their website shipping/handling says that it does not charge any fees for orders over $150, and mine was definitely over that. The company added on a sender's fee, and there's no way for me to get a refund on this because they have absolutely no customer service. Instead, they have some stupid virtual assistant that has terrible word recognition software... soooo just saying. If you want to take your chances and order from here you can..

Date of experience: April 1, 2022
Canada
1 review
0 helpful votes
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If you can find the fine print READ IT!
December 16, 2021

ASOS is not good!
Im from North America. I was told by the site that if i spent $75, shipping would be free. This was not the case. I was charged $30 extra for duty. After enquiring about the extra cost, I was told by the company that i needed to spend $150 for them to cover duty. I went back to find any warnings about paying extra for duty there was nothing. I payed anyways. The quality was bad, and if i want to return i will need to pay $22 more. If i want to return these jeans that don't fit the total will cost me $50. There is no way to actually talk to somebody about these extra coats and They will not do anything about misleading me this way. I'm still waiting for my other 2 orders and its been 2 weeks.
Customer service is a 0. Quality 1 and over all experience with this company is a minus 10

Date of experience: December 16, 2021
GB
3 reviews
6 helpful votes
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Customer service is brilliant! Always help with everything and refund you if anything is faulty, My reason for not giving 5 stars is that a lot of the clothes i have ordered from here have being not the best quality, but I guess that is not Asos's fault and they were always happy to refund me! I would def recommend to others! :)

Date of experience: March 4, 2014
Canada
1 review
2 helpful votes
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THE WORST
November 28, 2019

WTF? I've never had to write a bad review in my entire life. I was so excited about this dress I ordered. Wanted it for my christmas party in december (ordered in october). NOTHING! I'm not in a foreign country or anything. I'm in Canada ffs (sorry for my language, I just can't help it!). Customer service is *poor* and won't do anything for you at all except tell you to call the whole goddamn neighbourhood and ask around if someone saw your package. Hilarious. They won't consider a refund. And to think that this was my very first purchase from them. Are you kidding me? So disappointed and upset. I'm not the richest girl out there. The least they could do was refund me. By the way, I was very polite during my chatting session with them (unlike exploding here). So really, a waste of money.and I'm going to finish by saying this: ''DO NOT EVER BUY ON THAT WEBSITE''. Thank you.

Date of experience: November 28, 2019
California
1 review
1 helpful vote
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I order an overall dress, made by the Asos brand. The dress came a week late - with a strap sewn on backwards, so I made an inquiry into the fastest way to get a replacement. The customer service specialist told me not to worry- to dispose of the dress, and that they'd sent me a refund. Ten days later, still no refund. I've written about fifteen emails back and forth - to which a new customer service person replies, who I then have to explain the whole thing to, all over again. Now they're questioning the item, as if I was lying (I purchased it again, WHY would I do that if I already had a "free" one). Refund is still yet to appear, I doubt I'll ever get my money back.

Date of experience: April 26, 2017
GB
1 review
0 helpful votes
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Asos customer service is very poor compared to most other retailers. They are unable or unwilling to help customers when something goes wrong. I ordered an item that was due to be delivered the next day but have had absolutely no help from asos in getting a refund or replacement although i have made it clear the items did not arrive in time for my trip and i am now out of the country. Absolutely useless. Asos used to be a serious online retailer but competion from the likes of boohoo and shein seems to have really led to their decline. Lesson learned; i wont be buying from them again.

Date of experience: August 1, 2023
GB
1 review
0 helpful votes
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Clothes quality ios good but...I made a return... I sent the products, but after 6 months still I haven't received any money into my account, I contacted them via email- they blocked me, via vitual assistant it just gives me general info.

Date of experience: October 5, 2023
GB
1 review
0 helpful votes
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That started a four hour process of web chats, messenger conversations and calls in an attempt to get hold someone at asos.

In the end they passed me to their escalations team where I spoke to Charles. He was quite happy to repeatedly interrupt me and come across as generally unhelpful.

Date of experience: July 11, 2017