business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
GB
2 reviews
3 helpful votes
Follow Maia A.
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Extremely poor
Extremely poor, so disappointed I was ASOS customers for years but they become so bad lately.
I have bought £300 worth of gifts and the delivery man have never turned up, ASOS told me it was sent back as confirmed to ASOS form DHL and I have to wait for 2 weeks for my money. Now I have no money to buy gifts for my family before I travel and I have no gifts. The online chat girls "LAURA" chat ref. *******- could and would NOT do anything to help, could not speak to a manager who might have more power, could not raise a complaint and I was not even allowed to get my prime service fees which are only £9,99 refunded. In the end, she closed chat on me. WOOOOW.
DO NOT use ASOS, switch to Chi Chi or Very.com.

Not only receiving such an awful service but the way they treat you as a loyal customer who spent ££££ in the past few years is disgusting.

Date of experience: February 9, 2019
Canada
1 review
12 helpful votes
Follow Raghda R.
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I can't believe I am writing such a bad review about a website I've loved so much over the years but OH MY GOD WHAT IS HAPPENING! I made 2 different orders with more than 250$ almost a month ago and NONE have arrived! Whenever I contact them they keep telling me to wait more. WAIT TILL WHEN? Am I supposed to get my stuff after I actually need them? I ordered stuff for my honeymoon which I'm supposed to be leaving for very soon and I still didn't receive them! Very disappointed!

Date of experience: December 26, 2017
Australia
2 reviews
1 helpful vote
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Buyers beware
December 6, 2020

Wish I had never heard of ASOS, firstly after contacting customer service regarding sizing and being told I had ordered the correct size on their recommendations the item arrived and surprise surprise was way to small, after returning the item I'm now told in will have to wait 3 months for my refund, which I'm told by ASOS is the standard procedure for them. I'm so not happy with the customer service and will now never use this company again, poor form ASOS

Date of experience: December 6, 2020
Massachusetts
1 review
0 helpful votes
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BEWARE of unmarked final sale items!
October 20, 2023

I ordered a dress from ASOS in July of 2023. I carefully reviewed their returns policy because I was buying multiple dresses, choosing the ones that fit/I liked, and returning the rest. The policy states that as long as the item is not marked "final sale," the item may be returned with a full refund. The items are not labeled final sale until checkout. When reviewing your cart, the items are not labeled as final sale. It is not possible to differentiate between sale and final sale items until you click checkout. This is very easy to miss, and misleading to customers. When on the page with the item listing, even if the item is listed as final sale, underneath the item it reads "free returns and free delivery." None of their items are listed as final sale, which is also very misleading to the customers. I contacted the company via chat, was not satisfied with my response, and followed up by contacting the company via email. I have not received any contact from the support team following the email.

Date of experience: October 20, 2023
New York
1 review
0 helpful votes
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ASOS is trash
November 9, 2020

I have been a HUGE ASOS supporter in the past, especially during my college days. But over the timeframe of Covid-19, the customer service is HORRIBLE. I made a mistake a used an old old old address to order a coat. Once I realized the mistake I reached out to ASOS customer chat and I was told it was too late to refund and that I only had 60 mins from the time of order to cancel. I did that and was still told I couldn't cancel. I then was told to go to the location and just knock on the door. 1 its covid!, so that's a no 2. I'm a single female what do I look like knocking on a random door in NYC looking for a package. I'm just appalled but the lack of concern for anything but the dollar Asos makes off buyers.

Date of experience: November 9, 2020
Canada
1 review
0 helpful votes
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Wrong size!
November 5, 2020

These $#*!ing idiots shipped me the wrong size and expect me to ship back to them for a refund and lose out of pocket $70 for shipping and taxes! Horrible company. Incompetent! Not trustworthy

Date of experience: November 5, 2020
Canada
1 review
1 helpful vote
Follow Divya J.
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Stupid website
April 7, 2021

Stupidest website. Don't say it is free shipping when we have to pay more than $100 for customs.
Worst EXPERIENCE ever. I don't want to give even a star

Date of experience: April 7, 2021
Minnesota
1 review
12 helpful votes
Follow Hannah S.
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I can honestly say I WILL NEVER USE ASOS AGAIN. I have NEVER been more disappointed in a company in my life, with horrible customer service. We live in a generation where online shopping is easy, yet asos goes out of its way to make it the worst experience of your life. With my order getting shipped to the wrong address after I tried to get a hold of asos countless times to change the address I have had no feedback, and now my order is being shipped back without any communication with me, the buyer. I dropped $50 on these pants and now they are going to take them back without even notifying me, hoping to keep my money. I was on hold on an international phone call for 45 minutes which cost me over $30 plus my lost $50 pants which has now concluded that asos has cost me over $70 with absolutely no return. I can honestly say I will NEVER use this company again, and will tell every person I know and friend to do the same.

Date of experience: October 9, 2014
Maryland
5 reviews
35 helpful votes
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Purchased a sweater w/ guaranteed delivery before Christmas, this was their response, I am still cracking up over this. They told me they looked into my order & it has left the UK & is on it's way to the US for delivery BUT once it leaves the UK it's out of their hands.

Date of experience: December 27, 2016
Australia
4 reviews
6 helpful votes
Follow Lauren B.
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Asos is a great site, i ordered $150 worth of clothes and got free express shipping and it came within 3 days! The clothes are great quality and im very happy with my order!

Date of experience: May 25, 2013
California
1 review
0 helpful votes
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Never been on a review like this. But so disappointed in everything! Delayed then wrong item! Don't know what else but this is the las is the last time I would order from them!

Date of experience: December 14, 2021
Utah
1 review
0 helpful votes
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They sent me the Wrong color
March 26, 2021

I love their cloths but sadly I would never order from them again, the made I mistake when I order i suit for a wedding and when I contact them customer services was terrible and they didn't wanna do anything to fix the problem, Im really sad because I really like the cloths but the need to fix their customer service and get better at fixing clients problems when they're the once that made the mistake

Date of experience: March 26, 2021
RU
7 reviews
10 helpful votes
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Usually great, although recently I ordered something - didn't get it. Took them 40 days to tell me that it wasn't in stock then another 2 weeks for a refund. Nearly 60 days wasted... thanks...

Date of experience: April 26, 2012
South Africa
2 reviews
0 helpful votes
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I bought 5 items from South Africa and had to pay R1000 for custom duties, it's way too expensive. The quality of the clothes I'm happy with, but duty charges stopped me from buying again

Date of experience: August 9, 2022
Sweden
1 review
0 helpful votes
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THE WORST
August 23, 2021

Horrible customer service! They won't respond to emails if something goes wrong and they will most likely NOT give you your money back.
I don't recommend taking the risky of shopping here tbh.

Date of experience: August 23, 2021
Georgia
1 review
1 helpful vote
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Avoid at present
December 12, 2014

Avoid at present - ASOS is unable to process orders and will ignore your requests for information

Reading the posts on the ASOS Facebook page (that being the official way to communicate with the Customer Services - no really!) I see I am just one of many 100's having their Christmases ruined. I have been waiting two weeks for delivery of a massive order of Christmas gifts and it still hasn't arrived. Delivery has been pushed back by them again and again without any notice, emails and facebook messages go unanswered. Its my THIRD order in the last month to be either delayed or simply just never turn up.

ASOS are currently unable to cope with orders, I have been a regular customer of theirs for years and years, so it pains me to say this, but AVOID AT ALL COSTS #asosREVOLT

Date of experience: December 12, 2014
Canada
2 reviews
8 helpful votes
Follow Alana J.
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I LOVE my items from ASOS. A girlfriend told me about it about five years ago now, and from season to seaon I would look at it but never pulled the trigger - until a few weeks ago.

- Be patient - shipping takes a couple of weeks
- Expect customs - great style and overseas online prices is not without its import costs
- Chose carefully - look closely at pictures to make sure the fabric and fit is what you're looking for
- Check your size - have a tape measure handy and research UK vs US sizing carefully

ASOS has trendy quality pieces for competitive online prices, you won't find anything this price style and quality in store. LOVE and will definitely be back for more

Date of experience: November 10, 2016
Israel
1 review
0 helpful votes
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Additional charges!
August 11, 2022

Pay attention if your purchasing above 55$ and your delivery is "free". Tha shiping company will contact you and tell you that you need to pay additional charges (expansive ones!), just because they need to take your order from Asos! This is outrages! And if you don't pay, the package sent back to Asos and the refund takes a lot of time! NEVER BUYING FROM THEM AGAIN!

Date of experience: August 10, 2022
Ireland
11 reviews
7 helpful votes
Follow Niamh M.
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Great
April 1, 2018

Such a fab website, I love how you can order so many different brands off this website, The deliverys are 90% of the time on schedule too so there's no need to worry about when will it arrive

Date of experience: April 1, 2018
Florida
1 review
0 helpful votes
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Pain in the ***
June 7, 2022

Asos offers low quality clothes
Making it difficult to check out without creating account - guest checkout is hidden somewhere below CREATE ACCOUNT
Returns are difficult
It tell me i will receive my refund in 3 weeks! ARE YOU KIDDING ME?
I dont understand how this store is still doing business, probably just a big name. I will never and ever order anythingn else fro, here

Date of experience: June 7, 2022