business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Texas
1 review
1 helpful vote
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Crappy customer service
October 12, 2016

I was recommended to find my birthday dress on this site. Found the perfect 2, ordered it, paid for expedited shipping so it would make it in time for my flight. The next day at 6pm I received an email saying my order was cancelled, I was blocked from using my app, and they needed my personal info (identification, bank statement with address, and my card number with the last 4 digits showing, etc.) I sent all requested info. The customer service is non existent. I used the customer service chat the rep told me I'd receive a call the next day. Even though I expressed the urgency, I still didn't receive a call. I emailed customer service, expressed urgency and asked how long the process was, they completely ignored my question and basically to me to wait. Still no call. I had to use a friend's account to order! It has been over a week! Customer service still hasn't contacted me and I'm still blocked out of my app. Who did I send my personal info to?!

It's ironic how ASOS.com can still send me hella emails to buy but I can't place any orders!

Date of experience: October 12, 2016
North Carolina
1 review
10 helpful votes
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DO NOT order from this company. ASOS has HORRIBLE, correction, NO CUSTOMER SERVICE. They ship wrong sizes, do not honor discounts or promotions, have horrible return process, inferior products, they take your money and run. They do not have a phone number, they only allow e-mail "portal" correspondence that they ignore or respond that the request is closed without doing anything. AVOID this company and warn everyone you know.

Date of experience: October 15, 2014
California
1 review
5 helpful votes
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THEY STOLE MY MONEY
September 11, 2016

I placed an order over a month ago. No tracking number included and when I contacted them and asked for a refund they just kept on telling me that a team will look into in and get back to me... it's been over a month and still no response. THEY WILL NOT REFUND YOU. THIS COMPANY IS THE WORST I'VE EVER BOUGHT FROM. AND YOU WILL NEVER SEE YOUR MONEY AGAIN. TOTAL THIEVES.

Date of experience: September 11, 2016
GB
1 review
1 helpful vote
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Terrible service
March 13, 2015

Sent wrong item of clothing... the item I wanted then goes out of stock. Inadequate response from customer service team... will use zalando next time.

Date of experience: March 13, 2015
GB
1 review
1 helpful vote
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I bought north face jackets through them why I bothered it would have been so much easier to go straight to north face when it came to returning the item asos customer service don't know what the hell they are doing one sent me a evri returns label to go back to Asos I though was odd because it says it has to go back to North face so I go back online waited another 45 mins they then gave me one girl changed it to another girl before they gave me a bloke who then said they can't give me any label as I have to wait for an email it's been a joke unless you wanna give your self a stroke go directly to who you want to buy from these clowns never want to refund you the list of partners don't even include north face they tell you to contact customer services who don't know their arse from there elbow I know more and I've never worked for them

Date of experience: November 23, 2023
Canada
1 review
0 helpful votes
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I used to frequently order from ASOS, always convincing myself that the next order will be good. It never is - It's always taken longer than 2 months to receive a package that I PAID shipping for. On my most recent order, they gave me the wrong size and had the audacity to tell me to pay the return shipping cost ($25 CAD) to fix THEIR mistake.

Date of experience: July 23, 2019
Philippines
1 review
9 helpful votes
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I ordered a modalu shoulder bag from the ASOS.com site on 8/19/2014. I got an email from ASOS with the order details and estimated delivery date which they said would be on or before 9/9/2014. That date arrives and no item so I send them an email and a message on their ASOS facebook page. Two ASOS customer agents reply and one informs me to wait till 9/17, another on 9/23. By 9/22 I wrote to the ASOS FB page again and said still no bag. An ASOS customer agent messaged me today (9/23) that the item would be classified as 'lost' given the amount of time that passed. I already visited my local post office numerous times to follow-up the 'package', what a waste of time and gasoline. I have to wonder if they ever even sent it since they don't provide a tracking number. Certainly not a trustworthy site and lots of people complaining about them. I advise not to order anything from ASOS.com.

Just an update. I was refunded back the amount I paid for the bag I ordered. However, a few days later I received notice from the post office that my package had arrived. My review of ASOS.com will go back a little, however, the package arrived in the Philippines on 9/12 and traveled to my city on 9/15, so a week late from their specified delivery date.

Date of experience: September 22, 2014
Minnesota
1 review
0 helpful votes
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I ordered a prom dress from asos. I got it in 2 days and was so excited! When it got here it was the wrong dress! It looked nothing like the original dress i ordered! We looked for a phone number everywhere and they don't have one. I emailed them and they said they would get back with me within 48 hours. It was over 2 days before they got back with me. They said that the dress i ordered was out of stock and they couldn't do anything about it! Where did the dress go that i had ordered because it wasn't out of stock when i bought it! Was it already out of stock so they just sent the wrong dress hoping i wouldn't notice?! I am not happy and definitely will not be ordering from asos ever again!

Date of experience: April 16, 2017
New York
1 review
3 helpful votes
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ATROCIOUS
January 15, 2016

For the first time, i went online on asos and decided to purchase 4 pairs of shoes for my husband as a birthday gift. After the transaction went through and i received a confirmation letter stating it was on his way, i received another email that my order was cancelled. They cancelled my order because they could not verify my credit card information. They wanted me to send in a copy of ID or passport, billing statement with my credit card information and a different letter with my billing address. They wanted me to send those infos over email. Why would i do that when there is so much scams and email hacking? I talked to them and they respond that this will only be fixed if i provide those documents. I shopped always online with the same card and never had this problem. For a first time shopper with them, this was very disappointing and horrible experience. Btw my purchase order was only $284.0 so it is not like it is a large amount whereas you can think it is a fraud. But again, this place and service sucks! HORRIBLE!

Date of experience: January 15, 2016
Pennsylvania
1 review
1 helpful vote
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Great products
December 19, 2013

Great products. WORST CUSTOMER SERVICE. I was condescended to. I was never able to talk with one sales rep. Instead I was bounced around to 8 different people VIA EMAIL. There is no line to call or direct email. The PROMO CODE the gave me never worked. They won't reimburse me for my inconvenience.

Date of experience: December 19, 2013
Washington
1 review
1 helpful vote
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I ordered a dress by Asos and was sent a wrong item which I returned. They didn't send me my money back for this wrong item even though they had received my parcel and had sent the return amount for the other dress I returned in the same package. Since I was not so smart to keep the receipt, I am not able to get my money back which sucks! They really take advantage! KEEP YOUR RECEIPT until you get your money back for your returned item!

Date of experience: December 3, 2015
New York
1 review
1 helpful vote
Follow A R.
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I ordered a dress from ASOS on 6/29 and I got an email that day stating the merchandise shipped and it was guaranteed 4 day delivery. When you click the tracking info on the email, it only tells you that the mdse left the warehouse and "will be with you soon" no tracking # or anything else. When the merchandise did not arrive by 7/5, I sent an email inquiring about the status and NO RESPONSE. There is also no phone # to reach them. I then placed an inquiry online stating my package hadn't been delivered and it showed it should've been delivered by 7/6 and if it didnt, to please submit a complaint and they would respond RIGHT AWAY. Again, No response. Submitted another inquiry on 7/7, no response. So now it has been 3 emails IGNORED. What kind of business is this? I'm disputing the charge and never shopping with this website again. What kind of site doesn't have a phone # and ignores your emails?

Date of experience: July 8, 2016
New Jersey
1 review
2 helpful votes
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It's been a month and have not receive my items or a refund. Horrible customer service! I have contacted 5 times and every time they keep telling me they are busy and need another 7 days to investigate and a couple times I got hung up! This place is a Scam Business. DO NOT PURCHASE ANYTHING FROM THEM!

Date of experience: July 25, 2018
Singapore
1 review
1 helpful vote
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THE WORST THE MOST HORRIBLE CUSTOMER SERVICE YOU WILL EVER GET. There is no way that you can get in touch with them no matter how much you try. I did everything I can but it's impossible. They would keep asking you to send more details but they have no intention of solving your problems. Everytime when they reply, it's someone else and they give no $#*! about you because THEY DON'T WANT YOU TO RETURN THE ITEMS

Date of experience: June 14, 2017
North Carolina
2 reviews
1 helpful vote
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Bait and Switch
April 3, 2017

I ordered some shoes and the total qualified me for FREE 2 day shipping... didn't happen was told I didn't click the option... that option wasn't FREE... I got pop - ups telling me if I went over 140 the shipping was2 day and free... spoke to customer service and was told that this was my fault... WE ARE SO DONE!

Date of experience: April 3, 2017
Texas
2 reviews
3 helpful votes
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WORST WEBSITE EVER!
December 4, 2013

WORST WEBSITE EVER! There clothes are terribly cheap and when i returned the items in the mail I NEVER GOT BACK MY MONEY! And there customer service is TERRIBLE! This has been 4 months of me trying to get my money back and wasting over $50 so far calling over seas... i just gave up!

Date of experience: December 4, 2013
New York
1 review
1 helpful vote
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So I purchased sneakers new balance 9060 on their website. First thing I noticed before I even opened the package is that shoes were out of the box. When I opened the package I found a box completely damaged and shoes I received were completely different from what I purchased from you. I received new balance model ct302, this is ridiculous. I inspected the box and saw 2 barcodes sticked to one side - one is for ct302 and another one for 9060. So guys probably did a mistake. ALSO. I think that shoes I received are actually FAKE. They smell like a glue and rubber. Take a look at the pictures and NEVER EVER ORDER from them.

+2
Date of experience: July 28, 2023
Canada
1 review
0 helpful votes
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Frustrated having watched my wife navigate what has turned into a reficulous ordeal.

Owning a business where customer service counts, and after now reading COUNTLESS reviews stating similar frustrated customer experiences, I don't understand how they are still in business.

Hopefully these reviews catch your eye before spending your money with ASOS. Word to the wise, DON'T!

They are BRUTAL!

Date of experience: March 27, 2017
Georgia
22 reviews
7 helpful votes
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I buy products from ASOS. Com and have been really satisfied on my purchases, they tend to carry a good amount of sizes and are very comfortable as I buy usually XL Long, or XXL Long as I am a nice size guy with a football players build. I have to say the items I have purchased was very well packaged, and very nice quality and material would definitely buy from again -

Date of experience: August 10, 2021
Canada
1 review
2 helpful votes
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I have been trying to get my order ($300) for a month and half now. I HAVE NO SINGLE ANSWER FROM THE CUSTOMER SERVICE. I am based in CANADA and made the worst mistake trusting their website. They are nothing but scammers! I still dont know how to get my money back!

Date of experience: December 27, 2019