business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 1,999 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Pennsylvania
2 reviews
8 helpful votes
Follow Jennifer M.
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What a nightmare.
September 1, 2018

What a nightmare dealing with this company. Bought an item 10 days ago and it was supposed to arrive on the 29th. Emailed customer service and never got a response. Messaged them on FB and was told to now wait 9 more days!

Ugh! Now I have to contact my bank, dispute, and get a new card ordered. What a joke.

Date of experience: September 1, 2018
Idaho
4 reviews
11 helpful votes
Follow MALIKAH H.
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I have been shopping with ASOS. For a few years now. This was my first time having an issue with shipping. I submitted my issue to their customer care. I quickly recieved a response and my items arrived 2 days later.
The quality of their garments are outstanding!
If You don't shop ASOS you really need to get to know ASOS!

Date of experience: April 19, 2019
Canada
1 review
1 helpful vote
Follow I L.
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I have ordered 3 (lingerie) items worth $95. My order clearly stated it was a FREE shipping. However, when my order arrived ( in good condition and sizing) I had to pay $16 to the post office clerk
I asked what the charge was for and I was told that Asos charges shipping cost!?!
I am very disappointed with their false Free shipping advertisement on the website and I won't be buying from Asos again.

Date of experience: July 29, 2021
Canada
1 review
0 helpful votes
Follow J k.
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They stupidly sent an international shipment for an online purchase without tracking (illegal in my country according to our post office) and had no idea where my order was. Gave me the run around and complete garbage customer service for weeks, then told me after a certain date they would do something about it. Wouldn't you know it, that date comes and goes and still no reply to emails or Facebook messages. Getting a refund from them is like pulling teeth, and they are now sold out of the items I ordered so no replacement either. It's awful trying to deal with them and I'm incredibly frustrated. I like some of their items and if this had been pleasantly handled, probably would have shopped frequently, but it's too much. Never again. I almost feel like they were banking on losing my order or just never sent it and want to keep the money. Can't believe they couldn't even provide any shipping info at all. Stay away from their free shipping, it's a scam.

Date of experience: July 11, 2017
Hawaii
1 review
1 helpful vote
Follow Heng T.
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Do not purchase any products from ASOS. I waited a month over the expected delivery date and every time I reached out to the customer service team, they told me to reach back out again in a week if I have not received a delivery. Then, they sent a replacement package with half of my ordered items and would not issue a refund for the rest of the items. I will never purchase anything from ASOS again.

Date of experience: March 2, 2023
GB
1 review
1 helpful vote
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Worst online company out there.

Received product covered in DOG HAIR! Clearly been used and was second hand. Spoke to a customer adviser called Elysia. She offered to replace the item and eventually offered a 10% off full price items which anyone can use at any time if they know how (student etc.)

Despite sending pictures showing the damaged nothing else was offered even after expalining the situation once again.

Think twice before buying from here if something goes wrong they really don't care.

Date of experience: August 31, 2017
Netherlands
1 review
2 helpful votes
Follow Erwin P.
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See my email below, i received only automated answers,
No consideration at all, very dissapointing.
Amsterdam
24 december 2014

Dear,

I have placed my order last Sunday with Express
Delivery. Shipment within 2 days, should have been
Delivered by now.

I haven not received anything yet.
What is the reason for the delay?

They were meant as Christmas gifts on
Christmas Eve.

Kind regards,
Erwin Pochman

Date of experience: December 24, 2014
New York
4 reviews
1 helpful vote
Follow Ryan W.
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It's really a shame. This company has good products at super competitive prices. However, their customer service is neck and neck with current Amazon customer service for worst in the biz. It is impossible to speak to someone and they just push you into their hyper-general FAQs, which are, essentially, useless. I spoke with a customer service rep by chat and he, essentially, said "sorry, bro, we aren't going to fulfill our policies, our bad". I am paraphrasing, obviously. I don't need someone to explain how things are going wrong and how they sympathize with me. I need someone to solve my problem. Too bad. I am going to stop shopping on the site.

Date of experience: August 12, 2021
Spain
3 reviews
1 helpful vote
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SOOOOOO BAD
November 27, 2022

This company is dishonest, unreliable and unapologetic. They lie and say an order will arrive, or has arrived and you have to keep going back to the live chat for days on end to get a refund. They say you can have a refund 'tomorrow', then on 'this day', then another later day. Thieves, scam. Avoid.

Date of experience: November 27, 2022
Washington
1 review
0 helpful votes
Follow Liz G.
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The items I ordered arrived as promised (4 day shipping) which was impressive considering this was holiday week and I live in Seattle, WA. A little disappointed with the sizing of the item I ordered. I'm 5 1", athletic/ curvy build. I was excited that the petite shop had such variety to offer. I ordered a high neck, velvet bodycon dress, it looked as promised, but when I tried it on it was a good 5 inches too long! And it didn't do my curves any favors, either. Surprising, since I ordered the smallest size available: 2. Kind of just straight up and down. Not sure if I'll keep out to have it altered length- wise, as I really do need it for an event. Wanted to avoid all that bother by ordering petite to begin with! Shoes could have been packed better, too, box wasn't dented but shoes (velvet block heels) arrived needing to be bent back into shape.

Date of experience: December 2, 2016