business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
Write a Review

About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
grey star
grey star
grey star
grey star
grey star

Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
GB
1 review
0 helpful votes
Follow Ann W.
Unfollow Ann W.
Send Message
Share Review
Report Review

Placed an order with ASOS and almost a week later it still hadn't arrived. I logged in to track the order and it said it had been delivered to a neighbour. I had received a calling card and the "neighbour" lived four doors down. When I finally got through to them a very senile elderly man angrily answered the door and said he didn't have my parcel. His name also did not match the name ASOS quoted. I called ASOS and was told I couldn't get a refund nor a replacement until an investigation was raised with DPD. A week later I received an email to say the investigation was conducted and DPD have confirmed they delivered it successfully to a neighbour. They asked me to pick up with my neighbour. I called again and had an infuriating call with customer service who said that the matter was closed their end and they cannot refund or replace the goods. I escalated on social media and email cc-ing the CEO and received a response to say it was a civil matter with my neighbour. I then received a long follow up to say that whilst I hadn't authorised delivery to a neighbour this is what their terms and conditions say (I checked and it doesn't) and that they're allowed to leave items within 50m of my house. They acknowledged I had cc-Ed the CEO and that they would on this occasion reopen the investigation with DpD but make no promises as to the outcome and cannot guarantee how long before I'll hear a response.

Absolutely criminal customer service. I will be boycotting and urge anyone else to boycott ASOS

Date of experience: March 10, 2020
Indonesia
3 reviews
8 helpful votes
Follow Maliyah w.
Unfollow Maliyah w.
Send Message
Share Review
Report Review

Scam
March 22, 2018

Its already 1 month i paid for my outfits and i receive none of them! So crazy! CS even not help at all! Why?

Date of experience: March 22, 2018
California
2 reviews
2 helpful votes
Follow Doris L.
Unfollow Doris L.
Send Message
Share Review
Report Review

I bought an order in this website some days ago. But they have not shipped it to me. I just got a full refund.

Date of experience: September 3, 2014
GB
1 review
0 helpful votes
Follow Surjit m.
Unfollow Surjit m.
Send Message
Share Review
Report Review

Disgusting
October 2, 2018

Had parcel delivered open with 2 items missing. Sent cctv photo to customer service showing driver holding box open & they blocked my account.

Date of experience: October 2, 2018
Netherlands
5 reviews
2 helpful votes
Follow Jarnick v.
Unfollow Jarnick v.
Send Message
Share Review
Report Review

Great service nice clothes
September 27, 2021

I got my clothes on time delivery was fast. Now I can be good locking man in this upcoming season. Big thank you to Asos

Date of experience: September 27, 2021
AE
1 review
0 helpful votes
Follow Anna t.
Unfollow Anna t.
Send Message
Share Review
Report Review

I'm already waiting 6 months for my 300 euro refund... you customers service is awful. I haven't received my order and they offer me a gift card...

Date of experience: January 4, 2021
Canada
1 review
0 helpful votes
Follow Francis p.
Unfollow Francis p.
Send Message
Share Review
Report Review

Service client is so bad buy somewhere else in my orders they ship me in total of 8 item 4 was wrong size /color

Date of experience: July 29, 2021
GB
2 reviews
1 helpful vote
Follow Will C.
Unfollow Will C.
Send Message
Share Review
Report Review

Great Stuff
February 7, 2018

Bought some tees and shorts from ASOS for a summer holiday.

Top service, only gripe is that the sizing was a little snug.

Date of experience: February 6, 2018
Washington
3 reviews
12 helpful votes
Follow cindy p.
Unfollow cindy p.
Send Message
Share Review
Report Review

My only wish is that I have read those reviews before I spend my money on ASOS, here is my story:
I made my first purchase couple weeks ago for an order over $150 with a $25 off coupon. Turns out the pant ($53.71) won't fit me, since they do not offer exchange in the US, I have to return it and make another purchase separately.

ASOS received my return merchandise but ONLY credit me $28.71 back because they auto-deducted the $25 coupon that I used for my first order even though it is technically an exchange, not a refund.

I decided to email the customer service at ASOS since there is no phone number you can call from US. After couple of days waiting, I contacted them via facebook. A rep emailed me back but insist there will be no refund on $25 because they do not offer exchanges outside the UK therefore all returns will be treated as refund MINUS the coupon if the new total does not qualify the original offer (even though my second replacement order actually is more than the first order without using any coupons).

IN SHORT, I LOST $25 FOR SOMETHING DOESN'T FIT ME RIGHT.

It's an extremely unfair situation and bad business practice. They rather lose a forever customer than credit me back $25, no wonder they've earned so many bad reviews already.

Buyer Beware!

Date of experience: February 19, 2014
GB
1 review
1 helpful vote
Follow Richard A.
Unfollow Richard A.
Send Message
Share Review
Report Review

Didn't deliver
February 23, 2022

Ordered item, 2 weeks after delivery was due received an email and was told it wouldn't be being delivered. Now awaiting refund.

Date of experience: February 23, 2022
GB
1 review
0 helpful votes
Follow Sienna B.
Unfollow Sienna B.
Send Message
Share Review
Report Review

Poor service
June 3, 2021

Quality of a lot of clothes has gone down hill And returns takes too long. Why are you sitting on customers money.

Date of experience: June 3, 2021
Washington
31 reviews
73 helpful votes
Follow Max L.
Unfollow Max L.
Send Message
Share Review
Report Review

Good Service for me.
January 11, 2018

For me all was great. Never miss an order or something.
One star down due an issue once with a faulty item.

Date of experience: January 11, 2018
Missouri
1 review
2 helpful votes
Follow brian h.
Unfollow brian h.
Send Message
Share Review
Report Review

Terrible service
April 18, 2021

Sent wrong size and could not replace. Customer chat is terrible. Delivery was way to slow. Will not use in the future

Date of experience: April 18, 2021
Arizona
1 review
0 helpful votes
Follow R S.
Unfollow R S.
Send Message
Share Review
Report Review

Never received my package and no customer service to resolve the issue. This business is fake and do not waste your time.

Date of experience: March 23, 2022
Texas
1 review
0 helpful votes
Follow Manuel D.
Unfollow Manuel D.
Send Message
Share Review
Report Review

What a disappointment
April 16, 2018

I've never had major issues with the company until my last order. They had an offer and depending on the amount of your order you could have used a promo code for a discount. GIMME50 GIMME75 GIMME100

My total allowed me to use GIMME100. Some of the clothes didn't fit and I needed to return them. Instead of calculating the discount for each item (including the ones that I kept - the majority) before refunding they completely removed the discount, taking it off the refund. Other than being not fair, since the discount applied to all of the items, they wouldn't even recalculate the discount for the new amount. "Our policy doesn't allow us to do so". As their policy was imposed on them by some other entity.

ASOS always seemed to me a company very similar to Amazon, which tries to establish a long term trust with its users, so to become the first choice today and in the future.

This was an unprofessional move and they won't see me back. Just sent a request to delete my account as well.

I might be just another customer, but you're just another retail website in an ocean of options.

Good luck.

Date of experience: April 16, 2018
GB
1 review
0 helpful votes
Follow Jana K.
Unfollow Jana K.
Send Message
Share Review
Report Review

Red dress
August 10, 2017

Hello, i ordered Red dresses and it came really dark Red :/ im not happy for that. But delivery was on time.

Date of experience: August 10, 2017
Oklahoma
2 reviews
5 helpful votes
Follow PK K.
Unfollow PK K.
Send Message
Share Review
Report Review

GOOD
May 6, 2019

This company has quality products, it took a little time to get but, they were of high quality... Will order again!

Date of experience: May 4, 2019
Canada
2 reviews
4 helpful votes
Follow Kim O.
Unfollow Kim O.
Send Message
Share Review
Report Review

Love it
June 9, 2017

Although there are shipping fees and all, I would recommend this brand. Clothes fit amazing and the quality is very good.

Date of experience: June 9, 2017
Michigan
3 reviews
1 helpful vote
Follow pamela s.
Unfollow pamela s.
Send Message
Share Review
Report Review

BEWARE!
December 22, 2021

They sent half of my order and it is very poor quality.
I wish I would have viewed reviews before purchasing.

Date of experience: December 22, 2021
TT
1 review
0 helpful votes
Follow John D.
Unfollow John D.
Send Message
Share Review
Report Review

Wtf
May 5, 2022

Why are literally all you models gay men? Got me feeling like I would look gay as $#*! in your clothes

Date of experience: May 5, 2022