business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Nigeria
4 reviews
4 helpful votes
Follow Ibiye P.
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I like the fact that they ship to Nigeria my country and you get different brands to shop from. I got all my best clothes from Asos!

Date of experience: June 13, 2019
GB
1 review
0 helpful votes
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I ordered a pair of trainers, simple order. The pair came back a completely different size advertised on the website.

I arranged a return as well as a new pair sent to me one size up with someone called Charlotte who CONFIRMED the size up order.

Having already wasted my time dealing with this and also not getting my purchase on time when needed, they send me a pair that was exactly the same size as the first. THE WRONG SIZE... Again, having to waste my time dealing with someone called Alice, who said she couldn't process a new pair for me to be sent next day because they still hadn't received the original WRONG ORDER. --- Alice advised me to order another PAIR? Then get a refund on it? Or wait until June 11 when they receive the original WRONG ORDER in the warehouse, so that I can get a new order processed. Which means I am going to... again have to deal with. I am exhausted and pretty much overwhelmed by the whole process and the "amazing" options given to me, like I have any other choice. What a waste of time, the product is not worth the headache.

Date of experience: June 5, 2018
Netherlands
1 review
0 helpful votes
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Blocked and no package received
July 8, 2023

Ordernumber: *******

I ordered some shoes i waited for it then it was delivered but i didnt recieved anything i contacted Asos (very bad customer service)
They say they wil investigate it
4 days later i get a email that the courier says it is delivered but if you dont got the package we can refund you
I message them with that i dont have the package the silly indian guy says to me in the chat yes i will refund you i ask for a confirmation email he says he cant do that and that it will come in 24 hours
Next day i ask again for confirmation email and the other college said "which refund" so i explain it and she refunds me
Again without CONFIRMATION EMAIL
Next day i wake up i see my account is blocked and everytime i go in that live chat they give me half anwsers i ask 3 qeustions they only anwser to 1 and with stupid replies like yeah the specialist team did it i dont know why?
Never ever order at Asos

Date of experience: July 8, 2023
Australia
60 reviews
29 helpful votes
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ASOS - a great option for a variety of styles
December 31, 2020

I talk a bit more in depth about the products I purchased and my general experience using the ASOS website. Overall a really positive experience.

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Date of experience: December 31, 2020
Canada
1 review
0 helpful votes
Follow dee r.
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I made my very first order in November because they had a sale. I ordered black thigh high boots. When I looked closer I realized they were "slim fit" (all the thigh high boots I looked at under the same name looked exactly the same with the same model wearing them so I couldn't tell the difference.) Anyway, I tried getting in touch with customer service to let them know I'd like to change my order since It wouldn't be arriving until Mid Dec. They said I only had an hour after ordering to change my mind. (mind you, this isn't written anywhere on the website)I explained to them that It was my first time shopping and I did not get any notification that I only had an hour to change, and that I did not get a confirmation email. Why lock your customers in like that? Mistakes can be made and I think that if an order is an entire month away from delivery customers should have a longer time frame to change their orders. They refused to do anything about it. I had to wait a month for boots that I knew wouldn't fit to arrive. Then I had to pay $18 in duty fees + and extra $20 just to return the boots! I WILL NEVER EVER ORDER FROM THEM AGAIN.

Date of experience: December 9, 2018
GB
1 review
0 helpful votes
Follow Gabriela N.
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This is honestly the worse company I have ever used in every aspect. I have made a few orders from them in the past, however I never had a positive experience and all I had was issues since purchase, delivery, to returns/refunds and customer service. It was so bad that at the time I even emailed the CEO and I never had a reply, so I just decided to stop using ASOS completely.

However, on Christmas someone gave me an ASOS gift card. I knew instantly I would have issues but as I had the card, I used it. Well, I had to place the order 3 times so it could go through as it kept failing due to ASOS system issues (it took me over 1 hour to place an order of 1 item). Then, the order never arrived (all I need to say is that the courier they use is Hermes and I guess the majority will understand). I tried to contact ASOS several times with no success. At this point, I have been waiting for over 1 month for my refund, and is just impossible to speak with ASOS. On the live chat the customer service advisors just do not reply to you (i have been over 20min waiting for a reply from Alyssa and others do not even connect). I have sent a complaint weeks ago regarding the whole issue along with other emails and messages to ASOS on facebook which I never had a response. I mean, everything is just terrible with ASOS and I NEVER had a positive experience with them. All they care is to take your money. Avoid if you can, I will definitely avoid this company and spread the word as quick as I can so people do not go through the same where there are other similar much better companies.

Date of experience: February 4, 2021
Georgia
2 reviews
4 helpful votes
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Scammers
June 27, 2023

Refunded $50 of items and they took off ALL DISCOUNTS FROM THE WHOLE Order off from my refund. So essentially stole my money. And kept the items I returned. They're trash.

Date of experience: June 27, 2023
Canada
1 review
0 helpful votes
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Why do I need to pay to exchange my items? Scam return policy, and I will never order from this site again!

Date of experience: August 1, 2023
New York
2 reviews
1 helpful vote
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It is ok
November 29, 2019

I think the quality of the products bought from asos is not that great and not very bad so its just ok.

Date of experience: November 28, 2019
Netherlands
3 reviews
2 helpful votes
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They have great discounts for uni students,
Never had a problem with sizing,
Genuine great quality products,
Incredibly fast postage.

Date of experience: June 9, 2015
Florida
1 review
2 helpful votes
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Disappointment
March 20, 2015

I have been an Asos' customer for a quite a few years and I was very happy about it in the beginning. After the second year I got my first wrong order. I had ordered a dress to wear at a wedding party and I received my order with some other items but not that very wanted dress. After a lot of emails exchanged with customer care I ended up with no dress and a refund. And that's when it all began. I started having problems with my orders (an item was missing, a wrong shoe size, a wrong dress...). I still kept believing in Asos because I like their products until my last experience. I ordered two sandals size 8 and I received two sandals size 7. Once again, a very rookie mistake that could be easily avoided if they checked the order twice before sending it to the customer. Very disappointed I talked to customer care by e-mail. First I talked to this woman who was supposed to give me an answer about the size chart conversion. I waited for the answer and after a week I sent an email asking why she never contacted me back. I received an automatic e-mail from Asos saying that this customer care case was closed. So I had to talk to a different person and explain everything again. They admitted that it was their mistake but they couldn't fix it. So I had to send the sandals back by mail and never re-ordered new ones because I do not have time to deal with problems like this every time I order something online. It is an unpleasurable experience and one that I would like to avoid.
I told customer care that I was very disappointed with asos but they didn't really seem to care that they were loosing a customer so... (Plus, there is no phone number to call for Asos and sometimes you really want to speak to a person!)

Date of experience: March 20, 2015
AE
1 review
1 helpful vote
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Awfully
June 9, 2019

No customer service no customer relations, unhelpful and all problems trying to move on others, unhelpful staff on chat, don't have a standards

Date of experience: June 9, 2019
California
2 reviews
1 helpful vote
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I RECEIVED MULTIPLE ORDERS WITH THE WRONG SIZES, WRONG ITEMS AND SOMETIMES THEY FORGET ITEMS. I DON'T THINK I WILL EVER USE ASOS AGAIN FOR THIS REASON. HOWEVER, THEY DO HAVE GOOD QUALITY CLOTHING.

Date of experience: July 15, 2022
TT
1 review
0 helpful votes
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WRONG PACKAGE
May 11, 2017

I collected the wrong item and it was very very very disappointing for the first time i shopped at asos

Date of experience: May 11, 2017
Croatia
1 review
0 helpful votes
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Waiting for my money
January 13, 2021

So disappointed with asos. I was about to send the item back about one month ago I received it. But when I brought it to the post office i couldnt send it back for free so I send it back on my own costs but not with a tracking nr. It would cost for me to much. Now I am waiting for an answer or my money but it's seems they act like i have to proof it. I am really angry first about the time I lost to get contact and answers from their costumers care team, then they lied it was about 45days ago but it wasn't. I was like ok I will send it back the normal way I have just an bill for the price it took from my land to them but no evidence so now they have my money and the jacket. And it's now about an month ago I sent it back. I was tree years buying from asos and it was not the first time I returned something back but this time it's ofiecly they changed rules how they work. Maybe it's all brexit fault so they give a $#*! about customers from other countries. Who knows,... Its all about the so Asos $#*! you. The star is just because there is no option for zero stars rating

Date of experience: January 13, 2021
Canada
1 review
3 helpful votes
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Never shop on ASOS again
November 7, 2016

This is the worst experience I have ever had!

1) I ordered something total almost 500 dollars, not even after 12 hours, there was a sale for every item 20% off. I talked them online but they told me they could not price match it, and told the only way I could get the discount is to order the same items again, and when the first shipment arrive I could return it. Good luck I did not follow the instruction, as I was afraid that maybe I would end up paying shipping for return the order.

2) When UPS delivery guy got there I was not home, so they left a notice asking me to go to the UPS depot for pick up. I called them asking if they could deliver again next day, and they told me no, end up I had to drive more than 40 minutes to pick up the order and another 40 minutes to go home.

3) UPS charged $147.38 for this package for duty and handling, this is 31.5% of the total order price! Very expensive. Good luck I did not place another order! Otherwise I would end up paying this money for 2 orders.

4) The quality of the clothes is really bad, it not worth the money at all. Also the size is not correct. Information on the website says UK 10 is equal to US 6, but it's not true. UK 10 is US 4, so most of things I orders is to small.

5) I was going to return the items, end up ship them back will cost me $193.

Normally I will not give bad feedback. But this is really too much! I feel lucky as I did not follow the instruction to order 2nd order just for the 20% off, otherwise I will end up wasting thousand dollars.

I don't want to see the clothes anymore. There was one shirt, I paid over a hundred dollars, but it looks so cheap, the quality is really bad. I just put the whole package into a donation bin after dinner and this is the first and last time I order anything from ASOS!

Date of experience: November 7, 2016
Canada
1 review
0 helpful votes
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ASOS delivered dress without tags and is clearly worn. Paid 18.00 at post office. Do no not purchase from this site!

Date of experience: December 31, 2022
RU
2 reviews
0 helpful votes
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Long sleeve
February 23, 2022

Thanks a lot for asos. I like my new clothes very much, but there is only one mines-14 days delivery.

Date of experience: February 22, 2022
Canada
1 review
2 helpful votes
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No delivery mo refund
September 12, 2023

Im in montreal canada and ordered a shirt.

The item never came nor I get refunded.

Make sure to not order on that website

Date of experience: September 12, 2023
GB
1 review
2 helpful votes
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Thieves..
March 10, 2023

I recently returned an un worn item costing £45, which came up too small. And they have rejected my refund. Buyer beware.

Date of experience: March 10, 2023