business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Canada
1 review
2 helpful votes
Follow Vikrant V.
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I ordered goverall coat 2 months ago never received it tried to contact customer service but even they never replied

Date of experience: January 25, 2014
Canada
1 review
1 helpful vote
Follow H R.
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Extra fees. Don't do it. You pay conversion on the site AND again when it arrives. Geez
And hideously poor quality. My 3 year old could sew better.

Date of experience: June 18, 2020
Canada
1 review
0 helpful votes
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I ordered a pair of boots that cost over $200. Due to delays in shipping, I expected it to be delivered past the delivery date. After a few weeks, my tracking states that there was an error in delivery and the product was getting returned on its way back to them. I reached out to their customer service on Twitter and they confirmed that my item was being returned so they told me to re-order them and get a full refund on my first order. I stupidly trusted them and ordered it again, only for both orders to end up coming in the next couple of weeks. The worst part is the second item had a $75 dollar collect on delivery fee. It seems to be a common problem with Canadian customers and they refuse to note that on their website. Then I had to return one of them, which cost another $22. So now, they basically took $97 out of my pocket for no reason over some miscommunication. But then I run into a new problem of course. As I finally returned one of them within the 28-day return window, they decide to only give me a return voucher instead of the full refund I am qualified for. Their customer service constantly gives me the same kind of response, counting the days from the expected delivery date rather than the actual delivery date. I have been reaching out to them from all their platforms, and someone new responds each time and ignores the previous email so you MUST include the full issue in every message. They don't have a phone number to be able to speak with one person that can have a full understanding of the issue. Also, every time I gave a proper response as to why I am qualified for a refund, they just stop responding to me. ASOS basically robbed me of over $300 as I have no intention of using the $200 return voucher. Do not buy from them. Ever. The prices seem good but if you encounter a problem, good luck getting any help on it!

Date of experience: September 11, 2020
GB
1 review
0 helpful votes
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Please do not purchase from ASOS ensure ASOS goes burst! I ordeted a 2 mules from ASOS on Monday 31sy Oct 2022, estimate delivery 3rd November. However, courier tracking on EVRI shows that parcel is still not sent out as of 3rd Nov 2022. But is in ASOS Warehouse. Got on the ASOS chat, 3 customer service agents cut me off whilst typing. I demanded to speak to cusyomet service manager, it was load of vain promisrs to ensure this episode of failed delivery is not repeayed. I asked for a concession, no response. ASOS is a rip-off, STOP patronising ASOS!

Date of experience: November 3, 2022
Canada
1 review
6 helpful votes
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WILL STEAL YOUR MONEY
August 7, 2018

Been shopping with ASOS for years now but recently it seems like they went from being one of my favourite online shops to one of the worst I've ever dealt with. Customer service is beyond abysmal and a nightmare. I placed an order and within an hour of doing so, my credit card was charged. Which was fine, except I didn't receive a confirmation email that my order was placed. Waited another day, still no email. I contacted them via chat and they said they can't find my order and they would pass it along to their specialist team to look further into this matter and that they would get back to me within 48 hours. 48 hours came and STILL NO WORD. I emailed them, nothing. I reached out via Twitter and it seems like it's a different person on there every half hour because they kept asking me again and again for the same information, and that they can't find my order.

Then they replied and said they looked into it and the reason they can't find my order is because my credit card declined the purchase. UTTER GARBAGE, as prior to contacting them, I contacted my bank to confirm if the purchase went through, and it did! So ASOS just flat out lied to me! I tweeted them again to say this THEN THEY THREATENED TO BLOCK ME. Geezuz.

Still no word if they're planning to refund me. Can't believe they've turned into scamming thieves, but that's the truth. Take your money elsewhere, it's so not worth shopping at ASOS.

Date of experience: August 7, 2018
California
2 reviews
0 helpful votes
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Returned item
March 23, 2022

Never got a refund and online customer service could not help, there is not a phone number for this company.

Date of experience: March 23, 2022
Romania
1 review
0 helpful votes
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Thiefs
September 1, 2023

They deliver the wrong, broken items and never return the money. Don't buy, unless you have money to trough away for no quality.

Date of experience: September 1, 2023
Australia
1 review
0 helpful votes
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1 stars
September 29, 2019

Sent wrong size products and express shipping was delayed total disaster. How hard is it to send the correct size from the paperwork.

Date of experience: September 29, 2019
GB
3 reviews
1 helpful vote
Follow C. K.
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Seems like the quality went down... I am talking about their own brand, seems like a couple years ago it was much higher

Date of experience: July 18, 2022
California
1 review
0 helpful votes
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Poor
July 22, 2022

The last 4 items I purchased they all were poor quality and expensive. I also don't like the fact that items that are sold out never come back.

Date of experience: July 22, 2022
California
1 review
2 helpful votes
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WORST CUSTOMER SERVICE
December 11, 2019

Do not shop here. I repeat do not ever shop here. I made the mistake of being fooled by their cute clothes and cheap prices. I ordered my boyfriends Christmas present 3 weeks ago and the package was supposed to deliver standard shipping 5-7 days later. Never arrived I tried to contact them and the only form of customer service they have is ON CHAT via Facebook messenger. Biggest red flag right there. I message them asking them if they can send my package to me ASAP because it hasn't arrived yet and they claim it will arrive 4 days before my holiday party. I tell them that my tracking number says it will arrive a week after my holiday party but they tell me this is not the case and that my tracking number is not corrext but they also don't provide me with a different tracking number even though I asked 5 times. Then when my package doesn't arrive, I message them telling them I never got it. Two days before my holiday party they decide to tell me my package got "lost" on its way to me. I tell them this is unacceptable and that I should get the items overnighted to me. The representative has the nerve to tell me they don't offer that shipping option... I was SHOCKED. I sent them a screenshot of the shipping options including express and overnighting. They didn't answer me and told me to get in touch on the 18th (a week after my holiday party) If the items don't arrive. I mean they are lying scheming $#*!s. They wouldn't even connect me via messenger to a manager. I've never had that happen before. I'm just shocked. Don't shop here.

Date of experience: December 11, 2019
Canada
1 review
0 helpful votes
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I bought a $100+ worth of trench coat but I did not received it or even a refund. I am so mad and this company is total scam.

Date of experience: July 7, 2022
Georgia
1 review
2 helpful votes
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Upset
December 31, 2016

I've ordered something it said 4 day shipping it's not here yet it's a day late going on two I wish I would have read these reviews first

Date of experience: December 31, 2016
Canada
1 review
0 helpful votes
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Was supposed to have free shipping with my 80$ order, this turned out to be false because I had to pay 14,78$ at pick-up. Very disapointed.

Date of experience: January 7, 2021
TW
1 review
3 helpful votes
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ASOS is DECEPTIVE and MISLEADING!
I'm an international customer in Taiwan and I purchased from ASOS after hearing about their free shipping policy as well as many positive reviews on Youtube. I bought a fair of flats and a dress. The flats ended up looking a lot cheaper than I expected with warped toes, and the dress has a broken embellishment so I was looking to return them. But Customer Service has told me that there is no complimentary free shipping for international purchases. They would only reimburse half of the dress's shipping costs and none for the shoes.
I sent over screen shots of their landing and product pages emphasizing free shipping both ways.
You can see that it says Free Shipping Both Ways, even though it lists a foreign currency.
Customer Service keeps pointing me to the international returns page, which talks about refunds but doesn't mention shipping costs at all. That's very dishonest and I feel deliberately tricked! Even when you double-click on the free shipping link, it shoes the amount of dollars that express shipping costs but there's no asterisk for standard shipping, only for free express shipping.
It's fine if they don't do free international shipping returns, but I'm sure lots of international customers have been given the bait-and-switch! If there's something wrong with your messaging, as a company, you should honor it.
If you're not the from the UK or US, be warned!
http://imgur.com/rcEaiIA&E90DKyB&SvC0L0i&tW4bcyD

Date of experience: March 17, 2014
Australia
1 review
1 helpful vote
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Dress is true to size. I live in the tropics, so the material is light and breathable. Love how you can adjust the straps.

Date of experience: October 20, 2022
GB
2 reviews
2 helpful votes
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Awful service
October 18, 2019

If I could possibly give less than 1 star I would.
I have been a repeat customer of Asos for years and never had any issues until recently. I placed a large order for items from Asos as I was going away on holiday however the parcel never arrived. I contacted Asos customer services as according to the tracking information it had been delivered and left in the porch, which I thought was very careless being as the sum of the parcel was £1600. I have never stated that my parcels can be left within an area of my building other than being given to myself with my signature.
After providing my information Asos stated that DPD have left the parcel in a safe place (front porch) and will be closing the case without refunding me. I have asked for photographs of the location in which this was left as they have managed to lose a very expensive parcel without providing me with any information or receiving a signature. When Asos emailed me back it was with another customer care representative who stated that DPD left the parcel with a neighbor but did not state which one. I again emailed back complaining that I would like my money refunding as none of my neighbors have received a parcel on my behalf. I was then emailed by again another different customer care representative who stated that DPD had spoken to a neighbor and left the parcel in a safe place but are yet to provide with any supportive evidence this was actually completed. Throughout this whole ordeal I have spoken to many various employees of the ASOS customer care team but not one has been helpful and each one has told me conflicting information. I do not expect this from a company as large as ASOS. This is a lot of my hard earned money that has been stolen by the organisation without providing me for the goods I have paid for.

Date of experience: October 18, 2019
Canada
1 review
1 helpful vote
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Don't waste your time and money. They have uneducated associates, terrible policies and horrifying customer service.

Date of experience: January 6, 2020
California
2 reviews
14 helpful votes
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Excellent
May 12, 2016

My order arrived very quickly and my product were securely packed. Great quality products! Trustworthy website!

Date of experience: May 12, 2016
Canada
1 review
0 helpful votes
Follow Tattina T.
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I am a petite girl and was thrilled to find a Petite section on Asos' website. Using the measurements of each item on the site, I put in an order I was very excited about, because by the measurements the clothing would fit perfectly! Needless to say, every single article of clothing was a completely different size than what was advertised on the site.

I had to pay all of the shipping costs to return the items to them, and still 3 months later, I hadn't heard anything from the company. I tried to contact them to see about my return and refund, and they said they couldn't do anything about it and their customer service was very bland, unhelpful, and it seemed like the agent was basically copying and pasting paragraphs from a manual.

Looking back, I definitely wish I didn't order with them, because a huge warning sign was that they don't allow customer reviews on their website. If they did allow reviews, I would have seen all of the awful things people are saying here, and steered clear of this terrible company. NEVER AGAIN, AVOID AT ALL COST!

Date of experience: June 9, 2018