business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Japan
1 review
0 helpful votes
Follow Ma Z.
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I choose free option as delivery and ASOS sent paid DHL and now they want me to chase my money!
So rude!

Date of experience: February 15, 2021
India
1 review
0 helpful votes
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No, dont order from ASOS. They will not deliver or let you track the order. Forget getting the refund

Date of experience: December 23, 2019
Utah
1 review
0 helpful votes
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Terrible service
July 27, 2021

I have had the worst experience with this company. Buyer beware! If I could give zero stars I would.

Date of experience: July 27, 2021
Pennsylvania
1 review
3 helpful votes
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I ordered a dress three nights ago from this company for my bridal shower. I was charged immediately, but never received a confirmation email about it at all to know my order number, status of my order, etc. I started a live chat for support and was told the only way they can get to the bottom of it is for me to send my bank statement that shows I was charged and any other charges to my account since the order I placed with them. I was told I could black out my personal information and that it was safe. When I asked if there was any other way to search for my order (email address, billing address, shipping address, phone number) they said no, that the bank statement was the only way. Curious, I went online to see if there were any reviews of this site, as it was my first time ordering, and all the negative reviews only confirmed my suspicions. I let the girl know I was uncomfortable sending my bank account and that the reviews online have me concerned about the way this company does business, she told me it was the only way to get it resolved, I asked to speak with a manager, she told me there is no manager as this was a live chat, but I could give my phone number for someone to call me back, but that I would just hear the same news as this is their policy when dealing with an issue like this. I asked if there was a number I could call instead of giving mine and her response was: No sorry we don't have a phone number for you to call as we are an online retail company and deal with queries online, we're not set up for a high number of calls. I'm happy to arrange a callback for you however, I would need a phone number and a time to give you a call please. Maybe I don't know much about online shopping (I thought I did), but I truly have never heard of such a thing. Looks like I'm out $89 and what I thought was going to be the perfect dress for my bridal shower. Terrible service. Total scam.

Date of experience: March 9, 2017
Ireland
3 reviews
6 helpful votes
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Great website, always order clothes and accessories from here and it always arrives either on time or earlier! Would recommend it to anyone

Date of experience: February 21, 2013
Utah
2 reviews
2 helpful votes
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Love love love this website! I buy all my clothes there I'm rarely disappointed with the item, they have great service. LOVE iT!

Date of experience: October 5, 2013
New York
1 review
0 helpful votes
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Worst
August 29, 2023

I ordered a new shoe online, but they never sent the box with it. They just wrapped a bag and shipped it out.

Date of experience: August 29, 2023
Australia
1 review
0 helpful votes
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I have never seen company without contact number and email address except ASOS
No contact at all between the company and customer
Very poor customer service

Date of experience: August 20, 2022
Greece
1 review
0 helpful votes
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It is the best
September 21, 2016

I have orderded three times, their offers are irrisistable, the quality is ok and i have received my order in less than a week! (Greece)

Date of experience: September 21, 2016
Israel
1 review
3 helpful votes
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Awful! Don't order!
April 28, 2020

I made my order on January 9. It's been 4 months and my order hasn't been delivered.
ASOS still haven't returned my money

ORDER NO.: *******

Date of experience: April 28, 2020
Canada
2 reviews
0 helpful votes
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Horrible
August 27, 2018

I have ordered for 400$ CAD of clothes and the most of them are cheap and don't fit me right, and I needed to pay 110$ CAD when the package came to my door

Date of experience: August 27, 2018
South Africa
1 review
0 helpful votes
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Bad Communication
January 2, 2023

I bought a tedbaker bag in November and it was supposed to be delivered by the 26 of December 2022 and I still haven't received it, no communication about the delay, I am so DISAPPOINTED!

Date of experience: January 2, 2023
Canada
2 reviews
0 helpful votes
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Terrible
August 14, 2020

Terrible customer service and returns. You have to pay for each returned item. And pay duty. Cheap clothing

Date of experience: August 14, 2020
Massachusetts
1 review
0 helpful votes
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Terrible service, orders delivered after 2 weeks, they send you used items that smell. They won't refund you.

Date of experience: October 20, 2021
Illinois
2 reviews
0 helpful votes
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Good service as we sorted a query. Christian was attentive and thorough and found the information we required.

Date of experience: November 23, 2020
Maryland
1 review
1 helpful vote
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I tried many times to reach them to solve the issue with my refund and I didn't receive a answer for them!

Date of experience: September 4, 2021
New York
2 reviews
1 helpful vote
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Cool shop
June 11, 2019

I think i made plenty of order on this website. They are very professional and the products are amazing. Also the prices

Date of experience: June 11, 2019
Australia
2 reviews
8 helpful votes
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Getting worse all the time
July 28, 2022

I've been using ASOS for a long time because they're one of the few stores that carry a full range of standard and plus sizes while giving refunds with free shipping. But lately it's become impossible to deal with them

1) Their sizing is absolutely bizarre with zero consistency; the same tag size items from the same line can have several sizes difference. One L size shirt shouldn't be too small to pull over my head while another is so big it almost reaches my knees

2) Products are a different colour in real life than they are online

These problems have just started recently:

3) ASOS will send completely the wrong item or size, eg I once ordered an L and received an S

4) the tags are incorrect; I once received an item with a tag size XL but the stated measurements corresponded to a medium

5) the quality can be very poor; I recently received a hoodie with holes in the pockets and the stitching being far too far over the front pocket

6) They will take your money, sit on it for a while, then tell you weeks later that something you ordered is out of stock. This is infuriating

7) They take weeks and weeks and weeks to process refunds. I've been waiting almost two months for a refund right now

8) when you try to reach them, you can only use IM chat and half the time it doesn't even work. I spoke to six (6!) people trying to find out where on earth my refunds are and not only could no one help me because the chat kept timing out at ten minutes but tech support didn't even try to address it - they went back to talking about my refund which is still not resolved!

So basically, when I order something it's a gamble on whether it's even the correct size, colour, not already a rag, or if I'm even going to receive it at all. Then if there's a problem I have to wait weeks and now months with no resolution while I have neither my order or my money. ASOS is no longer convenient to use and I won't be using it again once my current refunds are dealt with

Date of experience: July 28, 2022
New York
1 review
0 helpful votes
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Best
May 14, 2019

Haven't received product yet but looking forward to it! Great deal 60% off couldn't pass it up. Will be doing a follow up when package is received.

Date of experience: May 13, 2019
GB
1 review
1 helpful vote
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Such a poor website I cannot believe it. For such a high end brand you would have thought they would have this really wrapped up

Date of experience: November 30, 2015