business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Mauritius
1 review
8 helpful votes
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Not reliable!
August 4, 2015

Order has not been delivered and i can't contact a real person and there is not even a tracking number! Not reliable seller! Beware friends

Date of experience: August 4, 2015
Canada
1 review
0 helpful votes
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Be careful
May 29, 2021

Huge duties fees requested on delivery. I refused shipment. Will see if I get credit for charge to my credit card. Am waiting to see.

Date of experience: May 29, 2021
California
10 reviews
2 helpful votes
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Good
February 23, 2020

The quality is really good. I like their selection, and their sizing is usually accurate. The shipping took some time, but it was worth it!

Date of experience: May 9, 2019
New York
1 review
1 helpful vote
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They did not credit me my return
Tried Contacting them several times and they did not get back to me even one time.
Will not Shop there again

Date of experience: June 27, 2017
Georgia
1 review
5 helpful votes
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My sister ordered my dress for my nephew's graduation on a Wednesday and I got it by the time it said I would. Beautiful fit.

Date of experience: June 12, 2016
South Africa
1 review
0 helpful votes
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Ordered in Nov 13/2023 my order did not still in Dec 13/2023.I requested a refund and my money is still not refunded

Date of experience: January 18, 2024
Canada
1 review
1 helpful vote
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DO NOT ORDER FROM HERE! THEY ARE THE WORST AT RESPONDING, SAVE YOUR TIME AND YOUR MONEY. DO NOT BUY FROM HERE. YOU WILL REGRET IT. THE CUSTOMER SERVICE IS HORRIBLE AND THE DELIVERY TIMES ARE LIES.

Date of experience: October 9, 2020
Washington
1 review
0 helpful votes
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WORST ONLINE SHOPPING EXPERIENCE
November 29, 2021

Ive been shopping at ASOS for over a decade with no real issues. I had one item that came damaged and returned it with no problems, but recently I think I've probably experienced one of the WORST online shopping experiences with ASOS. I ordered a pair of sunglasses from the website and when the package finally arrived, there was a sunglass case but no sunglasses inside of them. I immediately contacted customer service and let them know what the issue was and they apologized. They told me the sunglasses were unfortunately out of stock and that they would just have to issue me a refund. Still wanting the sunglasses, I immediately found the exact same pair on another website and purchased them. The next day, I get an email saying that my ASOS account was being blocked for fraud and that any attempt to reach out to customer service further would result in no response. So now I'm having to jump through all these hoops with my bank to get this resolved and what's frustrating is: 1. Why would I spend so much time and energy to get this resolved if I was trying to commit fraud and 2. Why would I immediately purchase the exact same sunglasses right after being told by ASOS customer service that they no longer had the item in stock. I walked ASOS through all of this and showed them proof of my new order and highlighted the date and time on the order so that they could compare it to the timeframe of when I spoke with their customer service, and all I get is a copy and pasted response saying that my account is blocked. It doesn't take more than a Google search or reading comments on here to see that ASOS has a lot of issues to work out. I get that they do in fact deal with all kinds of fraud, but they must have some kind of quality control or quality assurance process that allows them to review how they were able to drop the ball on this order.

Date of experience: November 29, 2021
GB
1 review
0 helpful votes
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WHAT IS GOING ON! You have lied to me again and again, you have made me promises and then let me down time and time again! You tell me to return a dress and promise everything will be ok, I chase you and you say my dress has been accepted and that you will refund me in 10 days and then the same day I get an email saying my return is rejected and that it will be sent back in 7 working days – 12 working days later and no dress… I then find out you have lost my dress but you wont refund me or send another one out you just refer me here there and everywhere and now 2 weeks after staring a complaint I have no dress and no refund! You lie again and say we will refund you and give you compensation and still nothing, no response…. WHAT IS GOING ON – WHAT DO I HAVE TO DO TO GET THIS SORTED! My sister is getting married THIS MONTH! I am Maid of Honour and have no dress and no Money! Your customer service team has been appalling and I have had to chase you so many times it is driving me crazy! I want this sorted today!

Date of experience: November 1, 2021
RU
3 reviews
0 helpful votes
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I have ordered several times and I have always been pleased. Thank you for a great product. I will buy again!

Date of experience: September 30, 2022
California
2 reviews
0 helpful votes
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I love this site. Never had an issue with them even with the returns it has been always a good experience. And love love love the products

Date of experience: December 27, 2015
Arkansas
1 review
0 helpful votes
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Quality products!
January 12, 2018

Their product is are durable and of high quality. I have leather shoes bought from them and I am loving its style and high quality materials used.

Date of experience: January 12, 2018
Australia
1 review
0 helpful votes
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Places to orders never got them & no way of contacting them or to speak to someone lost about $400! Will never buy from them again …. Beware!

Date of experience: August 14, 2023
Finland
4 reviews
0 helpful votes
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This company's products are top notch. I will continue to order from this company, they are just that good. This company always delivers quickly.

Date of experience: November 1, 2022
Jordan
1 review
0 helpful votes
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Not recommend at all
August 17, 2022

Not delivery on time and bad response. Not recommend to deal with them. As many site more professional than them and respect the time

Date of experience: August 17, 2022
GB
1 review
2 helpful votes
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I had wanted to buy a particular jacket for a while, I would say about two moths I had my eye on this particular jacket on your website, and it was retailing at £45 reduced from £65, I decided to buy this jacket on 30/11/2013, and made a purchase, that following morning I had noticed that there was a 20% sale on all your items using the promo code 20EXTRA, I thought I could benefit from my previous order I made the night before as it had not yet been dispatched. When I did cancel it, n I went back to repurchase the same item, I noticed the same jacket was now £65 again. As this scam is a very well known scam, I was shocked that ASOS used the kind of retail practices, I am well aware that a lot of high street brands do this kind of deception. To bring the prices back up and make people believe that they got a good deal at the day of the sale, when in fact the same items have been much lower in price for a very long time is deceiving costumers. ASOS have lost credibility, and operate their sales system with dishonesty.

Date of experience: December 1, 2013
Singapore
1 review
0 helpful votes
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Worst ever
May 30, 2020

Total scam business
They would do anything to get money from you
Once they got your money, don't expect to get that back

Date of experience: May 30, 2020
North Macedonia
2 reviews
6 helpful votes
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Had an issue with shipping, didn't resolve anything with customer support.
Never had a worse experience.

Date of experience: June 25, 2019
California
1 review
0 helpful votes
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CHEAP
February 8, 2022

More cheap chinese crap! Keep your cheap clothing over seas! US is sick and tired of your cheap quality!

Date of experience: February 8, 2022
Australia
3 reviews
0 helpful votes
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Fabulous quality, style and production! Great communication and customer service! This was my first experience and it was excellent

Date of experience: September 27, 2022