business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
California
1 review
0 helpful votes
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I got my package 9 days earlier than the stated date, and they also provided me with a tracking number. Everything was great.

Date of experience: April 20, 2017
Tunisia
1 review
1 helpful vote
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Avoid this website
April 7, 2018

After ordering, i got instant ban and cancelling my order before even sending an email asking for document verification, anyway

Date of experience: April 7, 2018
Nevada
1 review
0 helpful votes
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I've have been waiting more than two weeks to solve simple customer service issues. You're better off ordering from wish app!

Date of experience: June 3, 2020
Finland
1 review
0 helpful votes
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I am very satisfied with the dresses i'v bought from asos. Delivery is fast and great quality cloths.

Date of experience: February 24, 2018
Florida
1 review
2 helpful votes
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Never buy again
March 22, 2019

Terrible. I never received my refund after buying a pair of shoes. They are stealing your money. Don't buy through them.

Date of experience: March 22, 2019
California
7 reviews
19 helpful votes
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Avoid ASOS
April 10, 2019

Poor merchandise (walking shoes), frustrating customer service-tough to connect and get resolution. Avoid this group.

Date of experience: April 10, 2019
GB
1 review
1 helpful vote
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Terrible customer service, used to be a good company. New terms and conditions is all greed. Wont shop again!

Date of experience: June 30, 2023
New York
1 review
0 helpful votes
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They are so good at responding and great care. I will be continuing shopping from your side thank you

Date of experience: December 15, 2022
Croatia
2 reviews
1 helpful vote
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Good choice and fast free delivery. When my parcel did not arrived they returned me money without any problem.

Date of experience: April 18, 2016
New Zealand
2 reviews
4 helpful votes
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I was impressed
May 29, 2014

I was impressed. Good quality, exactly as picture, arrived before promised! Thank you asos.com *******

Date of experience: May 29, 2014
Germany
1 review
1 helpful vote
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Worst
February 26, 2017

The worst customer service I'm have ever experienced. ASOS brand clothes very cheap and bad quality.

Date of experience: February 26, 2017
GB
2 reviews
0 helpful votes
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Avoid at all costs!
July 13, 2018

Worst company ever, didn't deliver goods and then ignore all requests for refund. Total scam. Customer service is non existent

Date of experience: July 13, 2018
New York
1 review
5 helpful votes
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Scam site
April 20, 2015

This site fishes for personal info to steal your identity. It is a complete scam with no customer service!

Date of experience: April 20, 2015
Canada
1 review
2 helpful votes
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Order was due to come in 2 weeks ago. They promised a refund and then took back their promise next day

Date of experience: July 2, 2020
Rhode Island
1 review
0 helpful votes
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I never got my order. Chat kept me on hold for 1/2 hour, then said they couldn't do anything. Thieves. So sick of wealthy corporations with no heart.

Date of experience: March 26, 2022
California
1 review
0 helpful votes
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Scam
July 3, 2020

They never delivered my package and stopped responding to me when I emailed them. It's a waste of money.

Date of experience: July 3, 2020
Jordan
1 review
0 helpful votes
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Had to pay 60$ upon delivery, they censor reviews deleting bad ones from appearing on their website. Fraudulent company

Date of experience: June 15, 2021
Albania
1 review
0 helpful votes
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Shame on them
June 10, 2019

Im from Albania, before dhe shipping was 3 eur and know is 11eur, are they crazy they raise it triply i will never buy there again

Date of experience: June 10, 2019
KR
1 review
0 helpful votes
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Simply put (it's hard to keep it simple because they seriously $#*!ed up on every single aspect possible): THEY DON'T GIVE A SINGLE $#*! ABOUT ITS CUSTOMERS MONEY, SENDS UNTRACKED PACKAGES FOR THEIR OWN PROFITS, LIES TO YOU ABOUT WHERE YOUR PACKAGE IS OR WHEN IT'S GOING TO ARRIVE (mine took 49 days to come lol wtf), leaves you on read while they take 30 minutes to "look for your tracking number" - obviously because they don't have it - and last but not least, SENDS THE WRONG ITEMS!

ASOS IS AN ABSOLUTE NIGHTMARE. I SPENT 152 DOLLARS AND HOPEFULLY I COULD GET A REFUND but honestly looking back on how they've been responding, the best I could do to make sure I didn't waste my money is to save YOU from this demon company.

I reached out to them about 7 times now, none of them are updated about my status so I'm just left repeating myself on e-mail AND on live chat and I was constantly ignored (I have proof if your want them). And when I'm gone for like 5 mins they just exit the convo lol while they take 30 f minutes to do nothing. So please. Save yourself from wasting your money and buy the clothes somewhere else.

Date of experience: November 9, 2020
GB
1 review
0 helpful votes
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Terrible experience from Mayoon. Lacks customer service. Terrible human to deal with. Wasnt willing. Needs to be sent home or trained.

Date of experience: November 29, 2023