business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Illinois
2 reviews
1 helpful vote
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Got what i ordered
May 31, 2019

Very happy with what i received. The order came fast, and the products are very good. I recommend asos

Date of experience: May 30, 2019
Australia
4 reviews
0 helpful votes
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Customer service was excellent and the communication was timely. Very helpful in understanding the process and working with us

Date of experience: September 28, 2022
Illinois
1 review
1 helpful vote
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Avoid this store
May 27, 2021

Placed order and after 3 days of not shipping I tried to cancel and they refused to cancel saying you have 60 mins to cancel order once placed

Date of experience: May 27, 2021
RU
1 review
0 helpful votes
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Bad
May 1, 2022

The clothes are of poor quality, and for the return they did not return the money to me. These are scammers

Date of experience: May 1, 2022
Oregon
1 review
0 helpful votes
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Worst shopping experience ever, they have been hacked and will do nothing about it.

I placed an order with three items and checked out through PayPal. At the time of checkout, all info was correct. I did not review the email but tracked the package and on the 13th it was marked as "delivered"
I contacted ASOS TERRIBLE CUSTOMER SERVICE and they told is not their fault I entered the wrong address, nothing they could do

1. I entered the right address they have a hacked API that changed the address to something else

2. The WRONG address was not a typo (I can see how that can happen) it was a whole different address in the same city. With an apartment number and all. I don't live in an apartment I can accidentally type APT 1 nor I this address as a saved address to auto-fill

3. I droved out to the place and the apartment complex is fenced I could not get in but the unit was empty, had a rental sign on it. It also had a bunch of packages at the door from all different online stores, there was an ASOS package too, could have been mine

Someone is running a pretty good scam out of that location and ASOS won't hear about it
4. ASOS insists it was my mistake despite me clearly explaining I didn't type the wrong address
I am $100 out of pocket, no clothes, and no help from ASOS. Someone has hacked their APIs and they refuse to even look at the issue. Shameful, will never buy from this site again. DOUBLE check the shipping info AFTER you place the order, learn from my mistake it can be changed and no one will help you

Date of experience: August 14, 2021
Canada
1 review
0 helpful votes
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Awful
September 3, 2020

They gave me the wrong product in the wrong size and expect me to pay to send it back or they won't send me what I paid for.

Date of experience: September 3, 2020
Ohio
4 reviews
10 helpful votes
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I really liked the dress and the service but I wish the shipping time and organization were faster. The quality is okay

Date of experience: June 20, 2023
Sweden
1 review
2 helpful votes
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Fraud company
August 10, 2019

They claim that they have sustainable clothes but hides info and they are NOT transparent and responsible. They have two faces

Date of experience: August 10, 2019
South Carolina
2 reviews
11 helpful votes
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I dunno why i love this website. But damn it i love it so bad. I will tell the world that i love asos lol

Date of experience: November 21, 2012
Qatar
1 review
1 helpful vote
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Best service ever.
July 1, 2022

Great shop. Good quality and quick response.
Always order in time. Great prices and great quality. Definitely recommend

Date of experience: July 1, 2022
India
1 review
0 helpful votes
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Lebeautiful
June 17, 2018

Beautiful Stuff. The quality of the products is good and the diversity of products. Prices are great.

Date of experience: June 17, 2018
Australia
1 review
0 helpful votes
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False advertisement
July 20, 2022

Website sizing guide is confusing as $#*!, got the wrong size shoe and customer service did nothing to help at all. Will never buy off them again

Date of experience: July 20, 2022
BA
2 reviews
3 helpful votes
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Absolutely amazing site! I always come back to it! Such a huge variation o products, brands, lines, low prices, very good quality!

Date of experience: March 13, 2014
Australia
3 reviews
6 helpful votes
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My favourite online shopping site! Really good prices free shipping and if you have any issues they are awesome to deal with! :)

Date of experience: October 21, 2012
Germany
6 reviews
17 helpful votes
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Brilliant choice a stylish clothing. So glad I found that 60% off voucher yesterday I'll be in my new rags by the weekend :)

Date of experience: March 10, 2011
Germany
2 reviews
5 helpful votes
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I do all my shopping via Asos since 2 years. They are fast and have lots of alternatives. Petite size option is life-saving!

Date of experience: December 15, 2016
Poland
3 reviews
1 helpful vote
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Nope
October 17, 2018

The issues with delivery and mixed up items is just too much for me to continue using this site... not recommended

Date of experience: October 17, 2018
GB
1 review
0 helpful votes
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Do not bother!
August 31, 2022

Having ordered shoes, no sight of them even though asos says they are delivered! Do not bother with this company!

Date of experience: August 31, 2022
Finland
4 reviews
1 helpful vote
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The assistant was very helpful, and resolved any issues professionally. Thanks a lot
Maybe I will order again

Date of experience: October 19, 2021
Georgia
1 review
0 helpful votes
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The worst customer service I have ever received from a company. Please take your hard-earned dollars elsewhere.

Date of experience: April 18, 2018