business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
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About the Business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
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Reviews Summary

Boohoo has a rating of 1.4 stars from 1,278 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Boohoo most frequently mention customer service, next day and tracking number. Boohoo ranks 1960th among Women's Clothing sites.

service
312
value
304
shipping
321
returns
259
quality
288
Australia
1 review
2 helpful votes
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Half and Half
January 26, 2016

I've purchased from this website at least twice but not recently. My first order were a dress, heels and other stuff that my mum wanted. The quality of the shoes weren't great, the size isn't true and it was just squeezing my feet, though I don't have much experience with heels. My next order, I purchased some of the shirts and shorts, mostly on sale. Some of the products I love but most were a disappointment. The material for these "flippy" shorts were horrible, they looked way too small at the waist and used this elastic band but when stretched to be worn the material would look like a totally different material to the rest of the unstretched material, lighter and the band could be seen. I also purchased a oversized shirt which I actually quite like, at first it seem way to big but the material was good, and now wear it all the time when lounging at home. Thumbs up. Same goes to two other shirts, okay quality and part of my basics. Though another shirt purchased, white in colour, looked good in the pictures but deceived my appearance of what the material would be like it lacked quality. It was made out of 100% cotton, which i thought would have been the best material, I guess I just don't know much about materials, but when i received it, I think that it was just what i was expecting. It was a little see-through. Neckline bit stretched. A little disappointed again. But overall, I think that you should just be a little more cautious when shopping online and examine everything thoroughly, looking at the pictures carefully, not trusting how an image portrays something (it's all about lighting; everything is not what it seems), research your fabrics (unlike me) and read through reviews of the product on other websites and the actual website too.

Date of experience: January 26, 2016
Iowa
1 review
0 helpful votes
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Scam
April 22, 2022

Ordered heels and never got them and I used the zip pay option so I thought it was legit so disappointed

Date of experience: April 22, 2022
GB
1 review
0 helpful votes
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The quality of the clothing is horrendous and the packaging it came in was shocking, also the sizing is completely off, absolutely $#*! brand

Date of experience: May 29, 2020
Massachusetts
1 review
1 helpful vote
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Worst Customer service that I have experience in a long time!

Prior to this incident I purchased two other orders from boohoo with express shipping and both arrived two weeks later, too late for when I needed them.

Now back to this incident:

They had me waiting 2 weeks for the arrival of this express shipment as well and then when I finally received it, there was a huge rip/hole (I sent them pictures).

That already frustrated me enough. They decided to handle it by offering me a replacement pair at no further cost to me, I would've been satisfied with just that and extra forgiving... however they then came back and said the color that I originally ordered had sold out. So I stated that I would accept the same shoe in a different color... and this is where all hell breaks loose... Boohoo then takes back their original offer and states that they are no longer sending a replacement because the color is different and that I should waste more of my time, money, and energy to bring it back to the post office and ship it back to them if I want my money back WTF?!
Keep in mind that it's been about three weeks now and I still don't have what I paid for. I also found out that this was a lie because when I spoke to my sister about the situation, she told me that they actually sent her a different color of her item (A bomber jacket) when they messed up the order and the original color was sold out. So now I'm finding out that boohoo lied to me, they also got my hopes up with a fake resolution, vack tracked on their offer, told me I should do all of the work if I wanted my money back (for an order they messed up), caused me I don't know how much stress, and ruined this experience for me. I'm now going to go the route of a PayPal dispute/claim as well as reporting to any necessary parties. I'm going to let it be known that they lied and offered to help me and then basically said never mind. I'm DISGUSTED with this terrible customer service. After all of the money that I spent with this company over the years, they treat me like this? NAH. I'm done with them.

Date of experience: March 1, 2017
Minnesota
1 review
0 helpful votes
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SCAM
July 5, 2019

Scammers. There is a reason there is so many bad reviews. A month an I still haven't received my package

Date of experience: July 5, 2019
New Zealand
3 reviews
15 helpful votes
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Amazing website amazing prices amazing service.no complaints whatsoever, although they should be clear about the sizes.

Date of experience: April 1, 2014
Netherlands
1 review
0 helpful votes
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Awful
August 6, 2022

You must pay €18,50 for return if you live in the Netherlands. The fabric is very poor and the sizes very small.

Date of experience: August 6, 2022
Georgia
1 review
0 helpful votes
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Horrible
June 19, 2020

Would never order from this company again. Never received my package. And have not received a refund from them...

Date of experience: June 19, 2020
Greece
1 review
1 helpful vote
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They stole my money
April 16, 2017

I paid for my order two months before, they told me that they lost my clothes and they never gave me my money back!

Date of experience: April 16, 2017
Indiana
1 review
2 helpful votes
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Total Garbage
December 22, 2018

It may be cheap, but it is garbage.
Customer service is garbage.
They blame their customers for their mistakes.

Date of experience: December 22, 2018