business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 1,999 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Australia
2 reviews
8 helpful votes
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Excellent
July 7, 2016

I am a little surprised to see there are negative reviews as I have had no issues with ASOS. I have had quite a few orders in the last few months, taking advantage of their amazing sales. My packages arrive within two weeks, which is fine as i live in very remote part of Australia. The clothing quality is great and the sizing seems to be exact and since I am a plus size I find the range much better than I can buy in shops in this part of Australia. I recommend ASOS to all my friends and believe there is something for everyone, I even got my wedding dress from them.

Date of experience: July 7, 2016
Minnesota
1 review
3 helpful votes
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Starting to totally dislike
Frankly, Asos was my favorite website to shop in, their selection, quality and delivery were on point, but now I am totally loosing my opinion. The deliveries are often late although I have premier delivery and also they are sending the wrong ordered items, I am totally upset I couldn't get my orders on the specified time for my birthday vacation. Biggest disappointment ever and also the customer help live chat are very rude and never give you a solution to the problem, instead they just hover around the question only. The 2 stars rating I am giving is just for my previous experience. Now, I am totally hating it. I used to recommend this website a lot, and now I totally regret it. The standards are going low.

Date of experience: July 23, 2019
Canada
1 review
0 helpful votes
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Garbage customer service
November 22, 2021

I had to return a pair of sneakers that I'd purchased because they were the wrong size. First I had to pay for the return shipping, then I did not receive a confirmation email when the sneakers had arrived back at ASOS. I tried to contact them three times through their online chat to confirm the arrival of the shoes and my refund, but did not receive any help. After a month of trying to pin them down, I initiated a PayPal case against them. I finally got my refund, but only because PayPal intervened. I will not be ordering from them again.

Date of experience: November 22, 2021
Utah
1 review
0 helpful votes
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Sometimes It's Worth It
November 26, 2022

My first 2 orders from ASOS were on point. However, my 3rd and 4th and 5th orders were $#*!! They looked like pieces of $#*! sewn together and thrown in a plastic bag. BUT! My last order 3 weeks ago was absolutely perfect. I just ordered another dress and hope and pray it's as beautiful as my last order or else I will never from ASOS again. It's miss and hit with ASOS, so be careful!

Date of experience: November 25, 2022
Canada
1 review
0 helpful votes
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It's terrible
April 29, 2021

I bought this item for my boyfriend I know his size but this jeans didn't fit him at all. They were not true to size. I got them they were extremely tight in the crotch and butt to the point where he couldn't sit down. It isn't stretching, the pockets are under the butt. The material is another story. About delivery it supposed to come Apr. 23 it came Apr. 27. My friend ordered later than me and she got her stuff earlier and in the bad quality. For her items Canada Post asked her to pay $18 for delivery and that thing is she paid for delivery when she bought the stuff. For what? That she ordered to her address and she should go to Canada Post to pick it up. So they are delivering wherever they want to and not where we indicated because I got it to my house.
I decided to return my item. In normal internet shops, return are free. Here, not only thing didn't go in time but you also have to pay for the return.
Better safe your money for something else.
So disappointed!

Date of experience: April 29, 2021
North Carolina
1 review
1 helpful vote
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They have a great selection of products and free shipping. However, be aware that if you return anything from your purchase and used a discount, they will adjust the refund amount based on the discount. In other words, make sure you want to keep the whole purchase because your discount isn't worth anything if you have to return an item.

Date of experience: January 18, 2014
GB
1 review
1 helpful vote
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Asos premier impossible to cancel
January 30, 2023

Asos have a product called ASOS Premier which allows you to pay 11.95 per year for all your deliveries, but the catch is that then it autorenews and they don't let you cancel it except within a couple of weeks every year around the renewal date. They have gotten a couple of years of fees from me without me noticing, now that I want to cancel it, oh sorry, can't cancel until it is my renewal time - once per year. I explained I do NOT want a refund, just for it not to be renewed and me auto charged in May. The reply is there is nothing they can do, and when I am charged in May I should get back in touch. It's appalling.

Date of experience: January 30, 2023
Canada
1 review
0 helpful votes
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Stay Away
June 19, 2020

@ASOS Do not use ASOS if your are in Canada. You will end up paying +50% of the bill in unexpected customs charges. Customer service even refused to apply a canadian customer discount retroactively (that discount will not cover even half of the custom charges.)

Date of experience: June 19, 2020
California
1 review
1 helpful vote
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Ordered pants a week ago emailed them to see Where my item is go a response saying they well email in two days because they where contacting the carrier. Never got a email back emailed second time to fine put my pants are now sold out how so when I ordered them a week ago the had in stock... unbelievable

Date of experience: March 4, 2017
Arizona
1 review
0 helpful votes
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Asos = dishonest
March 18, 2022

Asos becam a scam! The worst CRM ever.
They stole my money ($600+). They pretend to have sent the order but are unable to provide me with any proof. The order never arrived and in order not to have to reimburse me they just closed my account. They treat customers as stupid people. They are pure thieves do not order from ASOS anymore.

Date of experience: March 18, 2022