business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 1,999 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
California
4 reviews
7 helpful votes
Follow jodie f.
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This site is exceptionally wonderful. Everything about it is great; prices, range of sizes, clothes, and free shipping. But the only thing I do not like about this site is that it takes sooooo long for them to get your returns back. It took them a whole week to get my returns back. Then depending on your bank it took them an extra 6 days to refund me my money. But other then that they are a great site. I wanted to send my mail as priority, but they encourage you to use the original packing, which makes perfect sense. Makes it easier for them to refund you your money... love this site still wish returns were faster with better options.

Date of experience: October 9, 2013
New Jersey
1 review
0 helpful votes
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Long story short. I received the wrong item 3x in a row, still waiting on the correct size. Spent numerous hours talking to multiple customer service reps and was not offered any sort of compensation or token of appreciation. Worst part is I paid extra to become a Premier Delivery customer. Btw their chat customer service is THE WORST!

Date of experience: March 27, 2018
Ireland
1 review
0 helpful votes
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Tried on a dress after purchase and my skin was turned blue, first place I noticed was on my pregnant bump which obviously scared me as I didn't realise what it was at first then noticed it was all over patches on my body and label of dress. Obviously unsafe and take no care of their products. The dress itself is an Asos label.

Date of experience: April 10, 2020
Illinois
1 review
0 helpful votes
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I'm writing this review because After reviewing the previous reviews I can purchase Anyvitem from them. They wanted 73 dollars for a dress but I refuse to be taken
Thanks reviewers for leaving your review.

Date of experience: August 28, 2022
California
1 review
0 helpful votes
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I ordered a Ted Baker dress that I had been searching for for months. They sent the wrong size so I contacted customer service to request an exchange. Instead they refunded my money and said the dress is out of stock. The problem is, I would rather have kept the wrong size they sent than not have it at all, so I asked if they could cancel the refund because I wanted to keep it. They said they can't and that I have to return the dress even though I can't purchase another in the correct size. It was a terrible experience because I feel I'm an honest person and would like to pay for the dress. So now they're out $130, because I'm not returning it. All they had to do to prevent this situation was inform me the dress is out of stock and ask if I would like a refund or if I would like to keep the dress, but I guess that's asking too much of them.

Date of experience: August 3, 2018
Malaysia
10 reviews
1 helpful vote
Follow Jake K.
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The time of sales is my favorite one, usually it is about holidays, of course, because such marketplaces as Asos create very tasty discounts on trendy attire.
Not only can any person shop here classical shirts, shoes, jackets and whatever, but also have an opportunity to get some gifts for closests. For instance, I shopped here Calvin Klein wallet as a present for my father. The shipping was as usual seamless and fast. Well... not really-really fast, but certainly according to the information stressed on the site.
Both men and women can find something up to their tastes, and it's the best way to buy clothes not going out.

Date of experience: December 29, 2023
Canada
1 review
0 helpful votes
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Canadians BEWARE!
November 5, 2022

Canadians beware:

Do not shop at Asos. You will not be able to get your refund from customs as thier website states if you choose to refund your products. You will only receive refund for what you purchased. I paid $613 in customs fees and have not been able to get anything back despite all efforts. No help from Landmark global or Asos.

Your request WILL be denied as Landmark global (the courier they hire to ship to Canada) does not respond to any requests for documentation you will need to obtain your custom refund from thr Canadian Border Service Agency (CBSA).

Terrible company! They should be using another courier but clearly do not care about any of the Canadian customers enough to do so. CBSA mentioned they have so many unresolved or denied cases due to the fact Landmark/Asos have not helped canadians produce the customs documents (proof of import and export) required for them to provide the customs fees refund.

Just shop somewhere else. Not worth it.

Date of experience: November 5, 2022
Canada
1 review
4 helpful votes
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THE ABSOLUTE WORST!
April 20, 2017

I ordered from ASOS for the first time a few weeks ago. My shipment was supposed to be delivered a few days ago. When I inquired about it, they said the shipments aren't trackable. And the girl REA just left the conversation when I told them that their customer service sucks.

Avoid this scam of a company. I will be calling my credit card company for the refund.

Date of experience: April 20, 2017
Colorado
1 review
0 helpful votes
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First they sent a fake tracking number, then the product didn't arrive, sent a new tracking number that hasn't been updated in 4 days, product still hasn't arrived, they refuse to refund my money. This company is completely fraudulent and a scam. I have the emails to back this up

Date of experience: May 2, 2017
Texas
1 review
0 helpful votes
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Wrong items
February 7, 2022

I ordered 4 items at Asos. And 2 of them were wrong items. It is a loss of time, to send the items back... and you only get refund 10 days after they received the items!
It is inadmissible to experience errors like those.
I don't recommend ordering from them!

Date of experience: February 7, 2022