business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 1,999 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
GB
1 review
1 helpful vote
Follow Marc S.
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Sends item to wrong address then says 'tough' reorder if you want. Nothing they can do to sort their issue. Then says item won't be delivered for another week and won't send 1st class as the delivery date is stated on the 2nd order, ignoring the fact the package should already be with me.

Unbelievable.

2 orders, 1st order shoes fall apart and cut feet- crap quality
2nd order sent to wrong address even though I confirmed address during order.
No more.

Date of experience: October 16, 2020
Singapore
6 reviews
20 helpful votes
Follow Nurul A.
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I used to religiously buy from ASOS whenever payday arrives but their store has really gone downhill. The products are marked up really high (for the outsider brands) compared to boutique prices. It's always a hit and miss for me for the clothes because some of the products do not reflect the images online. I've gotten my orders mixed up twice with them but thank god for free returns. Also sometimes, they gave me the wrong tracking number and I have to call my local post office to get the right tracking number. All in all, I wouldn't shop with them again. Their customer service, free shipping and returns are okay but it doesn't make up for the overly inflated prices and all the hassle.

Date of experience: December 3, 2017
Greece
1 review
0 helpful votes
Follow Vasilakis G.
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Very poor service quality... I'm talking all day about a delayed delivery! They have lied to me about 3 times that my order will be delivered to me by end of 08/02, make me remained all day at home... not giving me the chance for a plan B... they insisted that have to wait till 00:01 in order to claim that my ordered is delayed... and now they informed me that i have to wait till 19/02... they do not care at all for customers...

Date of experience: February 8, 2019
Bahrain
1 review
2 helpful votes
Follow Akbba W.
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ONE OF THE WORST
June 3, 2018

My packages havent been recieved and everytime i email them they keep telling me to go check the postal office? Why did i put an address if its not going to be sent to my house? Also, when i went to the postal office they said that they havent recieved anything.
This is definitely the last time i ever order from ASOS. Ps if ur from the middle east dont even think about ordering from them because that's what will happen.
Worst customer service and worst online web

Date of experience: June 3, 2018
Australia
1 review
0 helpful votes
Follow E C.
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I've made an order that has the wrong address on it, I found it 2 hours later when the order was made.

I immediately contact their customer service and Mark the person who represents ASOS as customer service told me nothing he can do at all, I just have to deal with it.

I explained my situation to him that the address is in another city and it's impossible for me to fly there and find my parcel, and Mark refused to provide any help.

So it pretty much means that I can only lose my order and my money, too bad!

Wow, I hope you will never put a wrong address on any of your orders in your life Mark, thank you for being so helpful!

Date of experience: July 12, 2022
Cyprus
1 review
0 helpful votes
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They've lost my order and haven't done anything!
January 24, 2023

Awful experience with ASOS! I have placed an order on Jan 12 that meant to be delivered on Jan 20. The tracking was not showing any details and I've contacted the ASOS support twice - on Jan 20 and Jan 21. Both times I was told everything should be ok and I need to wait.
Today (Jan 24) I've checked myself with the delivery service and they've told me they indeed haven't even received my package! So ASOS didn't even check the status even though I've contacted them twice! Now after this awful experience they not even willing to provide any help despite making such a mistake on their side. They won't even agree to re-send the package with express delivery even though it was clearly the problem on their side and I should've received my package 5 days ago. Outrageous!

Date of experience: January 24, 2023
Canada
1 review
3 helpful votes
Follow Lianne P.
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Ordered my items on 10/21, was told it would be 14 business days because I live in Canada. Its been a full month (24 business days) and still have not been delivered. Poorest customer service, have refused to resend my order or refund my money. Ridiculous.

Date of experience: November 21, 2019
GB
1 review
1 helpful vote
Follow bdfuowf n.
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I've had about 10 purchases there at different times and every time my items are true to the picture, on time and have had good feedback from them. Would definitely recommend it although some of it is a little pricy. The website and app are both very efficient and quick. I love ASOS

Date of experience: March 11, 2017
Australia
2 reviews
1 helpful vote
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Careful with the size
October 13, 2016

All good from my end - the only cons is that it wasn't too clear for me that the sizes are UK. So I ordered a size 8 but out of 3 pieces, I had to return just one (too small).
The return was pretty easy - download the free parcel from their website, sent back and in a week time (if I remember well) I had the money refunded in my bank account.
Recommended (from Australia)

Date of experience: October 12, 2016
RU
1 review
0 helpful votes
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Asos
July 31, 2017

My favourite clothing shop. Everything comes to me and looks like the picture, also, I am located not in Europe. Once i recieved a huge dress and then sent it back(but I had to pay for mail, now sending back from my country is free) I like the fact that there are different brands, I got a Moschino bag, for example. Sorry for my English, have a nice shopping :)

Date of experience: July 31, 2017