business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 1,999 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Canada
1 review
0 helpful votes
Follow gleb g.
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Ordered jeans, got completely different item with different description on the included order summary.

They claim free returns but Canada is not on the list of the countries (btw. Neither is US?

There is no customer service (only an address you can send a physical letter to - what is this 1950s?)

Anyways... lost $60. What a scam...

Beware and do not order.

Date of experience: February 5, 2017
Texas
1 review
0 helpful votes
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RIPPED OFF BY ASOS!
November 14, 2023

Not only did it take two weeks to get my item, I was sent the wrong item and refunded much less than I paid for it! So basically I had to pay for their mistake and have no recourse! I will never buy from them again!

Date of experience: November 14, 2023
Canada
2 reviews
1 helpful vote
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I've placed 2 orders with them and the first one didn't get shipped in over 2 weeks and the second still hasn't been shipped in over 3 weeks. They're blaming the pandemic for the delays but every other retailer I've ordered from has had no issues with shipping. Avoid this company at all cost.

Date of experience: January 11, 2022
Illinois
1 review
0 helpful votes
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I've spent hundreds of dollars on ASOS and I will never shop there again. Whether it be their hoodies that seem to lose their quality after the first wash, shoes where the sole literally comes out after a few uses, or jeans and shorts that are a bad material and fit awkwardly... the list goes on. I can only pray that fast fashion sites such as ASOS die at some point in the near future.

If you want cheap, good quality, you MUST check out Uniqlo instead. I don't have a bad thing to say about that brand in terms of quality and affordability.

Date of experience: January 10, 2021
Florida
1 review
6 helpful votes
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No problems
February 9, 2020

I didn't read all the negative reviews until AFTER I placed my order so I was pleasantly surprised when the three items arrived promptly. The items were of decent quality for the price. However, they were all too small. I had to return them and promptly received a refund. I will most likely order again, just a size up from my regular size.

Date of experience: February 8, 2020
California
6 reviews
35 helpful votes
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Lost my package
April 14, 2016

My package has not arrived it was shipped 2 weeks ago. Since they do not use tracking they can't even tell me where it is. When you email customer service they tell you to wait another week. What online company ships without tracking?

Date of experience: April 14, 2016
Canada
1 review
3 helpful votes
Follow s r.
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I have shopped online from multiple different websites and ASOS has by far been the biggest disappointment to deal with.

I ordered a t-shirt on december tenth and get an email saying that it has been sent out a few days after.

It is now January 8th and still no package. They told me that it would arrive before or on the 8th and at first I thought to myself that there is no way it would take over 20 days after my order to arrive, but I was wrong.

They provided no tracking number which makes it impossible to know where the f*** my package is.

Now all I can hope for is to wait another few days to receive the package, or get a refund. The worst part is that they wont even reply to my emails.

As good as their clothes seem, it is not worth the hassle to deal with this company.

Will not shop here again.

Date of experience: January 8, 2015
Canada
1 review
0 helpful votes
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HORRIBLE experience. They sent me the wrong size. I sent the item back and had to pay for shipping + custom duty both ways and NEVER got refunded for ANYTHING. I've been sending them emails explaining my situation and asking for a refund and attaching my receipts. I got a couple of polite replies that they would... consider it. I guess they decided NOT to compensate for the wrong item or my expenses around shipping. Wow, how can a company of this size conduct themselves in this manner and still have customers. Please be aware you might be next. Never again will I buy anything from them and I tell everyone I know. Shame on them. I long for a more honest and accountable world.

Date of experience: August 9, 2021
New York
1 review
0 helpful votes
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Ordered a few dresses. Poor quality and none fit. Sent back via UPS label from ASOS. 4 wks no refund. No phone number to call. Chatting with clueless customer service reps wasted 4 hrs with no results!

Date of experience: December 5, 2021
Canada
1 review
0 helpful votes
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Greatly disappointed
January 14, 2021

My experience has been really disappointing. I was charged high cost for customs whereas it is mentioned on website that orders below $150 cad will be free of custom charges And customer service was unable to help me and kept telling me to contact local customs office and find out why I was charged when they should have directly contacted their courier provider and helped me out. I had Very bad experience and will make that I do not recommend ASOS to anyone and also make them aware of what happened to me.

Date of experience: January 14, 2021