business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 1,999 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Texas
1 review
3 helpful votes
Follow Lovelyne C.
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How I wished I had read these reviews prior to ordering from this horrible site. It was my first time ordering from them and they sent my stuff to the wrong address! Never bothered to notify me, yet sending me advertisement all day on my email. When I contacted them, they were rude, non apologetic and told me I would need to reorder and pay for express shipping to get my items by the date of my event. As if I would ever order from them again!

Date of experience: May 10, 2017
California
1 review
9 helpful votes
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Sent wrong size and would not re-send!
October 26, 2021

We ordered shoes for a Halloween costume, paid expedited shipping and they sent the wrong size! I was able to chat with a "customer service" person named Mendijoy but they refused to fix the problem even though it was their fault. They said I had to send the shoes back and do a regular refund. They also couldn't guarantee I would get the correct sized pair in time. Total BS! Please do yourself a favor and do not bother with ASOS pay a little extra and buy something worth your time!

Date of experience: October 26, 2021
Washington
1 review
3 helpful votes
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Ordered a pair of shoes, size 9 -- They gave me US 7.5 Okay, mistakes happen, so I ask for a replacement pair which they sent a week later... And were ALSO the incorrect shoe size (again).

Their rep mohammed tried to call me out and say that I got what I paid for -- claiming that the shoes I ordered were actually US 9 and that I should have read the sizing guide.

I had to show him a photo of the actual shoe label saying that they were US 7.5, and their rep mohammed seemed upset about being corrected and now I will get a full refund and have to waste my time sending these shoes back to them.

I have read reviews that they "never received the returned shoes" even when the post office confirms they received the package. I'll update this post if I get my money back -- if not, don't be a sucker like me.

Date of experience: December 15, 2017
California
1 review
0 helpful votes
Follow Dee M.
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Unhelpful, incompetent customer service. Don't have the ability to file a basic lost package claim. I sent out 4 returns via UPS (3 Amazon, 1 ASOS). UPS managed to lose all 4 of them. When I reached out to Amazon about it, they could instantly look it up in their internal system as lost packages and refunded my money in under 15 minutes. ASOS, on the other hand, did not have any information, could not look anything up and dumped all the responsibility on me to find a solution and file a claim. Despite being told (many times) that UPS themselves told me that ASOS would be the one filing the claim. Customer service was rude and patronizing. Never coming back here again. While I am not the biggest fan of Amazon, as a customer, i can say without a doubt, Amazon is going to crush you as a business in the long term.

Date of experience: June 18, 2022
Minnesota
1 review
3 helpful votes
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My fiancé ordered a dress recently for a wedding from ASOS. Dress took awhile to arrive which I initially didn't mind at all. It being a busy season and all, when I received the dress it was the wrong dress all together. I went to get ahold of asos but there is no number you just get to message back and forth with a customer service rep. I was told that I need to return the address and they will issue a refund in 2-3 weeks. I leave next week for this wedding. ASOS was completely no help other than basically saying we'll get you taken care of when we can. Don't recommend using this company due to the fact if they make a mistake it's on YOU to fix it.

Date of experience: January 8, 2024
Washington
1 review
0 helpful votes
Follow Vira N.
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Before ordering the coat, I specifically checked whether I could return it to the store if it won't fit. It said "free delivery and returns". When I received it, it turned out to be too small and of poor quality, for which I paid $89. As I wanted to return, it says it is not possible because it was a final sale. But they just fooled me. Moreover, now it costs less and I can't even return the difference of price. There is no communication for customers except chat, which does not help. Don't buy anything from them.
Перед тим як замовити куртку, я специально провірила чи зможу я повернути її вразі якщо не підійде. Там писало безкоштовно доставка і повернення. Коли я її отримала вона виявилась замалою і поганої якості за що я заплатила $89. Як я захотіла повернути, пише не можливо бо це був final sale. Але вони просто мене надурили. Тим паче зараз вона коштує дешевше і я не можу навіть повернути різницю. Немає ніякого зв'язку для клієнтів крім чату який нічим не допомагає.

Date of experience: March 16, 2023
Israel
1 review
0 helpful votes
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Never buy there
November 2, 2016

Worst experience ever

When making an order I have applied a promo code of 17% discount, some items didn't fit so I shipped them back. ASOS received the items but then deducted the amount of the discount applied to the full order from the single items! So not only did I pay for the shipping, Asos got back the items and I received only 10-20 % of thir price that didn't even cover the shipping! Unfair! Will never recommend to anyone!

Date of experience: November 2, 2016
Delaware
1 review
1 helpful vote
Follow Kate G.
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Returned my order with the label provided in the bag. The package lost - and its been 20 days! Contacted them - and they dont have a generated labels confirmation and they dont track them. I should've take a picture of the label - that what they said. And closed chat with me. WHAT? Worst customer service! Not sure if I even gonna get my money back... left with no clothes and no money! Dont buy from them!

Date of experience: October 12, 2018
Australia
1 review
3 helpful votes
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If i could give a zero i would. Worst service I have ever received. Taking no responsibility what so ever for the use of the delivery service provider continuously passing the buck back and forth. Will never buy anything from this company if this is how they treat people who pay good money for something they have never received.

Date of experience: July 6, 2020
California
2 reviews
6 helpful votes
Follow Kierra H.
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I love ASOS!
May 21, 2020

I've been shopping with ASOS for 7 years now and they never disappoint! I've only ever had 1 issue recently where my package was lost by the FedEx driver but that wasn't ASOS fault. ASOS then sent me a whole new package express shipping. They respond fast and delivery is always on time. I shop here because they provide good quality in clothes & also their service. I will always be a loyal shopper.

Date of experience: May 20, 2020