business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 1,999 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Illinois
1 review
4 helpful votes
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I ordered on 2/5/15 they claimed that my order would make it in 4 business, but it didn't get here until the 21st. That's not even the bad part of it all. The jumpsuit I ordered was a size 00 but they sent me a size 14! How do you even mix those two sizes up. I will be returning this order to get a refund!

Date of experience: February 21, 2015
Australia
1 review
1 helpful vote
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Bad experience ever, they wasted my money and my time i wish i had read the reviews before ordering. I ordered adidas shoes for women and got the size for men after i spoke with rude customer service and explain my case he kept saying his automated message and get disconnected. Will never deal with them in the future

Date of experience: November 24, 2017
New Jersey
2 reviews
1 helpful vote
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I ordered a bunch of maternity clothes for the holidays twice.

The first time my clothes came in, they were all too large. I figured I had ordered the wrong sizes. The second time I reordered, and received the same too large sizes (two sizes larger than I had ordered). When they sent me my order, they put in the large sizes, but when I logged onto the site, I could see my original order that was the appropriate sizes. This is a scam. I'm sure they're trying to push the last of certain merchandise in outlier sizes, and are hoping customers don't notice. This is unacceptable and pretty much fraud. Won't be ordering from them ever again. Oh, and try to find a customer service phone number... good luck! I guess if they can't be reached, then there must not be any complaints, right?! Ridiculous!

Date of experience: December 22, 2013
GB
1 review
0 helpful votes
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Missing order
November 24, 2021

I arrived home from work 20 days ago to find a Hermes driver had dumped my parcel behind my recycling bin in the morning. When I arrived home around 7pm, NO PARCEL. Can't explain how distressed I was. I checked with my neighbours but nobody had seen anything. I contacted Hermes and they showed me the picture behind my bin and I explained that there is nothing there now. They got back to me 48 hours later and apologised for the slack service. They then told me to contact ASOS. This was a complete nightmare. I would get through on a live chat and it would cut out. Constant problems with communication. Everything is great until you have a problem. I have now come out of work to an email from ASOS basically calling me a criminal closing my account and refusing to give me a refund. All I am guilty of is not being home when the courier tried to deliver my parcel. BUYERS BEWARE! I now have to contact the Citizens Advice Centre. This is the most stressful order I have ever placed in my life.

Date of experience: November 24, 2021
Canada
1 review
1 helpful vote
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ASOS's products are overpriced and bad quality. They advertise false, misleading and deceptive representation of products. Their customer service deals incompetently and ineffectively with customer concerns.

Zara, and even Forever21, or another retailer beats them by a lot.

Date of experience: March 25, 2017
Germany
1 review
3 helpful votes
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Worst customer service
December 5, 2015

No actual service, the emails that I received were simply full of predefined sentences that seemed to have no aim at solving the problem I had. Zero results. Would never reconsider buying there again.

Date of experience: December 5, 2015
Greece
1 review
0 helpful votes
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No service
June 29, 2021

I have never ordered from a company like this. They have no contact. I am waiting for refunds and have nowhere to ask some info, don't even know if the items arrived back to them. It is utterly impossible to speak or write to anyone. They have a chat online which keeps you waiting for ages and no one ever answers. Terrible, will never order from them again.

Date of experience: June 29, 2021
Oregon
2 reviews
1 helpful vote
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Astounding place to shop!
February 23, 2018

This site is an awesome place to buy garments! They offer astounding brands at great costs. Their customer staffs are knowledgeable and friendly too which is a good mark for me! Their costs go from high to low and the coupons help too. Great experience!

Date of experience: February 23, 2018
Bulgaria
1 review
0 helpful votes
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I shop from Asos for 7 years now and never had any problem with them. The clothes are of very good quality, the shipping is excellent, the customer service is adequate and I love the free return policy. I hope they keep performing this way.

Date of experience: November 2, 2017
Virginia
1 review
0 helpful votes
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I was surprised for so many bad reviews. I use them for a couple of years and products always look the same as pictures. Size might be small but now I know that I have to order 1 size up. I am US 8 size but I order US 10 from them and it works fine. Delivery on time and returns work fine. Never had a problem. Just trying to be fair.

Date of experience: July 19, 2017