business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 1,999 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Ohio
1 review
5 helpful votes
Follow Kelly A.
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We got the dress in time, 2 sizes too big. Send them a chat because there is NO phone number to contact them, they said we ordered that size and no longer have the original size ordered! Sent a chat back with picture of original Order. No response yet. Dress going back and I better get my money back. This company is a fraud and needs to be reported! Never never purchase from here

Date of experience: November 26, 2016
Canada
1 review
0 helpful votes
Follow Brian W.
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They told me it would be delivered on date, 5 days later still waiting, they won't assist you or answer a question till it's 30 days after the promised delivery date. Why both giving a delivery date if you don't stand by it?

Poor customer service and app

Date of experience: March 4, 2022
Canada
1 review
2 helpful votes
Follow Ryan M.
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Regardless of how great a deal you believe you're getting from asos, stay away.

I read the reviews warning me, but I gave them the benefit of the doubt because I believed I was getting a great deal.

I ordered an item and never received a confirmation email. I waited days and my account was never updated. I made numerous attempts to contact customer service (which is essentially non existent) but still no response.

I cancelled my order and plan on contacting my credit card company to ensure these people don't see a dime from me.

Date of experience: February 3, 2014
GB
4 reviews
3 helpful votes
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Despite a lot of negative reviews on it I found this company to be very satisfying the prices are amazing and the products are unlike most things you find in the High Street. I picked up five dresses for the same price as one would be at Harvey Nichols. Delivery was very fast and the most important thing was I felt like I've had a bargain.

Date of experience: May 12, 2018
Spain
2 reviews
9 helpful votes
Follow Asylai Z.
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Got my new shoes for the new year and almost break my leg. One of the most terrible shoes I ever got. My legs are literally broken. Telling myself "got $#*! stuff from asos? Got what u deserve, almost broken leg" would never buy asos high heels. It's actually my second bad experience with asos shoes, High heels.

Date of experience: December 31, 2019
Nargiz A.
Azerbaijan
4 reviews
2 helpful votes
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Not so bad
September 30, 2017

I several times ordered different items from asos. I was satisfied with some of my items, sometimes dissatisfied. For me, the main problem is with your shoes. Try to fix it.Until now I bought 4 shoes and 3 of them are not my size. Despite all of them are size 4. Anyway you have very stylish and in good quality clothing.

Date of experience: September 29, 2017
GB
4 reviews
10 helpful votes
Follow Cee R.
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I buy from ASOS very regularly. They dispatch orders really fast, delivery is always quick (1-2 days on standard delivery).
Their social media teams are helpful, and products are high quality.
What more could you ask for (a man that ejaculates chocolate, maybe!)

Date of experience: October 19, 2016
Canada
1 review
0 helpful votes
Follow Jacob T.
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Ordered clothing a month ago and it never arrived. They kept telling me it was coming and it never even left their warehouse. They eventually sent a re-order (which has yet to arrive) and one of the items was out of stock and they offered no compensation.
They have no number to call and no e-mail address, so communication is impossible.

I have made 4 orders with them and ever single one of them has been late... I will not be making that same mistake again.

Date of experience: May 24, 2021
New Zealand
1 review
4 helpful votes
Follow Cassie B.
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I'm surprised at how bad some of these reviews are. I just ordered my first dress from asos and was nervous after reading so many bad reviews, but it arrived today, a week earlier than expected, and in perfect condition. I tried it on and it fits just how the sizing chart said it would. It fits perfectly and is a great material. I can't wait to wear my dress to the dance I'm going to. I highly recommend asos.

Date of experience: September 14, 2014
GB
1 review
3 helpful votes
Follow Angela D.
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Why do you, you know what I can't be bothered the way you have treated my daughter is totally disgusting. You say you are giving her a refund dose that include interest as she hasn't recieved it yet :( let me guess private message you and it will get lost In translation. I'm sorry but I'm not going to let this become a regular feature of your customer relations procedure for much longer according to fb if u dig deep enough loads of customers receiving inadequate service. A shambles shame on u

Date of experience: June 10, 2015