business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 1,999 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
California
1 review
1 helpful vote
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Great experience with ASOS so far
March 2, 2022

While some products from ASOS's brand aren't exactly the best quality, I think their customer service makes up for it. I've occasionally purchased women's clothes, hair accessories, and men's shoes over the past 2 years, and generally had a pleasant experience working with them. Returns were free and easy. ASOS has missed refunding my money for returned items, and one time, a hairband arrived broken. But the 2-3 times I reached out through online chat to address these issues, they were very helpful and able to resolve the issue immediately. I do appreciate how they have actual videos of models modeling the clothes, it's really helpful. ASOS-branded clothing quality is decent. Some items do feel a bit thin/fragile, but the unique and pretty designs compensate for it. I don't usually post reviews on companies, but I've been very happy with their customer service so far and wish to offer my experience to balance out the more negative ones.

Date of experience: March 1, 2022
Canada
1 review
1 helpful vote
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Everyone who works at customer service is a complete moron. It's unbelievable. The list of things they messed up on is so long I don't even have time to write it right now. Just stay away! Wouldn't let me choose ZERO stars.

Date of experience: September 28, 2020
Massachusetts
1 review
0 helpful votes
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Customer service Severely lacking.

Asos automatically placed me on premier shipping, and it wasn't discovered until the next day. At least 12 emails and over a month later I still can't get a resolution.

Date of experience: February 1, 2021
GB
1 review
0 helpful votes
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Liars
October 23, 2022

Lairs trolling my email for weeks saying they will honer the original price with discount code to later withdraw once I asked for the link over 10 emails sent by them playing childish mind games. Scumbags.

Date of experience: October 23, 2022
New Jersey
1 review
2 helpful votes
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Sent to my order to a 6 year old address, I called FedEx to update FedEx said they had to be contacted by the shipper I messaged ASOS and was told to go to my old address and wait for the package! Smh are you kidding me! They do not care if you get your order once it has been paid for and shipped. It's crazy and the year 2021 they can't pick up the phone all their shipping provider and correct and address. They said it's a "policy they don't do anything after an item has been shipped". Totally useless! I would give a Zero if I could. Never buying anything from there again. They just lost a long time customer.

Date of experience: September 14, 2021
Thailand
1 review
1 helpful vote
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Scam artists
August 25, 2022

112 AUD then their chosen carrier adds 82 AUD for taxes that are completely undisclosed... Parcel hasn't even reached destination country so how would you estimate tax on parcel? Just been ripped off majorly

Date of experience: August 25, 2022
GB
1 review
5 helpful votes
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Ordered a pair of jeans over 15 days ago with a 2 days delivery, sent millions of email, contacted them trough messages, keep telling me they are checking were my package is as last record at the depot was 10 days ago. Asked multiple times for a refund and after telling me to wait 24h, then 48 they have just stopped answering me. Used to buy on asos all the time but will never do it again. Horrible customer service, full of patronizing people.

Date of experience: October 1, 2020
Pennsylvania
6 reviews
17 helpful votes
Follow Tara R.
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My fail-safe go-to site for really nice stuff and very cheap. Here's a little tip for everyone. Before you shop, do a google search for ASOS coupons. I usually find 20% off coupons, 30% sometimes if I'm lucky. Shipping is always free, but I've noticed lately that shipping became a bit slow. Definitely not a deal breaker though because you there's so much variety and the prices are unbeatable. Lovvvve Asos!

Date of experience: February 11, 2014
GB
1 review
1 helpful vote
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Not happy at all
April 25, 2017

I been ordering from asos many years. But something happens i cant login after easter time. I try around 10 days speak to them and customer servise. Not helpful at all. Send computer messages and send me few times in day expired sign in form. Sad this company dont care customers.

Date of experience: April 25, 2017
GB
1 review
0 helpful votes
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Don't shop with asos
September 5, 2018

Dreadful customer service - mindless customer service team who are not capable of or interested in resolving an issue. My query supposedly refered to a higher level team and it even went downhill from then on. Avoid at all costs

Date of experience: September 5, 2018