business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 1,999 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Canada
1 review
0 helpful votes
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I bought some items from ASOS, and paid heavy in postage from Canada to return most of them that didn't fit. When I contacted them, I was told i could return for free from US. So ordered again, and I have been messaging and awaiting shipping label from them, 15 emails and 3 weeks later, they are no longer going to send me a label after making new purchases.
What liars, and the items are made cheap too

Date of experience: January 3, 2016
Pennsylvania
1 review
0 helpful votes
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This company has $#*! quality. I ordered a couple thousand dollars of merch and returned most of it. I've spent thousands here over the years. Now they wont refund 856.00 worth of returned merch and canceled my account with no ability to contact customer service saying they suspect my account is fraudulent. This was after I spoke to an agent the day before who told me it was their error and I would be refunded the next day. This from the company who got their stuff back and wants to steal my money, ok?! I don't recommend supporting such a dishonest garbage company.

Date of experience: June 30, 2022
Iowa
1 review
0 helpful votes
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Terrible company.
March 17, 2023

Terrible company. Yes they might have a lot of choices and decent prices but they are terrible company. Two times they are sending me wrong size. When I ask for help all you can get is chat and you do not even chat with a human first. They will not help any other way unless you return the item. I understand that they want it back but also they need to understand that people work and simple have no time to go to the post office to return things. Check the size before you ship. It's not that hard. No I am not taking time off work so I can get to the post office before they close and return item that ASOS screwed up. I will definitely not buy anything again from them and for sure do not recommend this company.

Date of experience: March 17, 2023
New York
1 review
1 helpful vote
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No return form
November 1, 2015

Asos sent items that were the wrong fit. The item comes in a little plastic packaging bag which can't be used to send an item back. The return form online is useless because they do not privide any other option other than paying to have it sent back at FedEx or UPS. Not shopping on asos again.

Date of experience: November 1, 2015
California
1 review
1 helpful vote
Follow Sharon Z.
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I order 7 dresses, received only two out of the 7 but was charged for the full address. The 2 dresses received were of very poor quality; I return the 2 dresses received back. I tried to contact customer service for the missing 5 items, I did not receive a reply from customer service to my emails, and no refund was provided. I will recommend staying away from this site.

Date of experience: August 11, 2021
KR
1 review
0 helpful votes
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I ordered 3 dresses through ASOS and as I'm currently living in South Korea wasn't sure how long it would take. It only took about 3 weeks and the fabrics are even better than the pictures make them out to be. Measurements are also pretty true to size. I'm super happy and will definitely use them again!

Date of experience: March 30, 2017
Massachusetts
7 reviews
18 helpful votes
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Love this site!
August 12, 2016

Love ASOS! It is my go-to for events, cheap expedited shipping that never lets me down.
Good quality of clothing! I alway recommend to my friends and even strangers because the clothing on the site is so diverse

Date of experience: August 11, 2016
GB
1 review
0 helpful votes
Follow Colin W.
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Hi, so i reiceved my parcel which was delivered by royal mail an both parcels were open an have royal mail stickers on them saying found open or damaged, after looking through the parcels 2 items were missing, i chatted with asos an after going through everything they said they would refund me i asked did they need they need the photos of the parcels an they person i spoke to said no as im a valued customer, now today i receive a email stating my accounts blocked an i wont be having a refund, acting like ive done something wrong, so for over an hour i chatted with people on asos chat for them to tell me each an every time they wont speak to me or wont give me an email address to contact someone

+3
Date of experience: December 13, 2023
Canada
3 reviews
2 helpful votes
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$41 IN DUTIES?
March 8, 2022

I'm Canadian, therefore duties are a fact of life. $41 in duties on $150 is a slap in the bank account. It's unconscionable. It's a don't buy. So don't buy from these guys. It's a learning experience and I have. You should too.

Date of experience: March 7, 2022
Canada
1 review
0 helpful votes
Follow Shawn A.
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ASOS has extremely poor customer service. There's no one to call and email. They promised a 5 days delivery. The products were never delivered and still not delivered after one month.

When I followed up to get delivery status with their online chat, they didn't have any information when the products will be received. They simply told me to wait another two weeks.

ASOS is horrible to deal with and very irresponsive. It is the product was amazing, I would never order from ASOS again.

Date of experience: April 12, 2022