business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Australia
1 review
1 helpful vote
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The staff is rude and i was sent dirty n filthy earings twice and when i follwed it up i was told different answers by different people. Firts i was told its a warehouse issue and refund will be provided and didn't receive any confirmation and later on i was denied the refund because of some non sense excuse saying it was a lighting isue which i did not understand... i am never buying anything from here purely because the staff is so rude and disrespectful... con artists

Date of experience: October 29, 2018
Canada
1 review
3 helpful votes
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Customs fees are insane!
December 11, 2018

I ordered two dresses total of $240. Custom fees were $80.00! Insane I'll never order from them again. The dresses also didn't fit, their sizing is not accurate.

Date of experience: December 11, 2018
Canada
1 review
7 helpful votes
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Don't order from here. This company is filled with a bunch of scammers. They lie about expected delivery dates and don't take responsibility for anything.

Date of experience: March 11, 2020
GB
3 reviews
2 helpful votes
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Love asos
September 27, 2018

Love asos, I have unlimited next day delivery and it always comes on time. I rarely send anything but the only issue is that refunds can take a little longer than I would like.

Date of experience: September 27, 2018
New Jersey
1 review
1 helpful vote
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Terrible Experience
November 14, 2016

I've been having a poor customer service experience that's dragged on for a couple days. Money was taken from my bank account (via PayPal) for items that I attempted to purchase. Then I received an email saying "We're really sorry, but we were unable to complete your order as your Paypal payment failed." Only... you do actually have my $75.50, and I have no merchandise. Your terrible "Chat with us" feature on your site connects me to individuals who clearly do not have access to your bank records. Then, when I explain everything fully, they reply with the same stock answers. I've spoken to 4 different chat specialists, all of whom were unhelpful. I'm at a loss. This was a terrible experience. Then, after messaging with 3 or 4 employees on ASOS's facebook response team... I wound up getting an offer for 10% off my next order... which would be 5% MORE than I was paying in the first place, as the items had returned to full price. The 2 pack now cost $52 and the joggers are now $43
Seriously. ASOS knows how to run a scam on it's clients.
I'd have to pay $95 (which is $85.50 with your measly discount) vs the $75.50 I would paid 2 days ago.
You expect me to pay $10 more... after the crummy service experience?

Date of experience: November 14, 2016
Israel
1 review
3 helpful votes
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Send wrong sizes
March 10, 2016

And even after I sent them the items back they won't refund me. I really suggest you keep away from there, it's borderline scam. Never pay with credit card, just paypal so you can open a dispute.

Date of experience: March 10, 2016
Lithuania
2 reviews
2 helpful votes
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I've just made my 4th order in Asos, the largest so far. My previous orders consisted of clothing: shirts, jeans, trousers. Always correct sizes and on time deliveries.
I love this site!

Date of experience: November 17, 2013
Germany
1 review
0 helpful votes
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Unprofessional
January 16, 2018

They suck. No one answers the messages. I have a next day delivery with them which I paid for and also a confirmation from them that my package will arrive on the 17. 01. 18 between 07.00& 22.00 only to receive tracking info from Hermes that my package will infect arrive on the 18th apparently ASOS has changed their delivery service from UPS who delivered my packages promptly on time, religiously. Hermes charges 20c landline and up to 60c mobile to talk to and not helpful at all but of course they dont mind keeping you online. ASOS wont answer my emails, chat requests or messenger messages. Very unprofessional. Its 03.15 and Im still waiting for a response as I need to fly with the parcel tonight.
I of course have had prior problems wich always need far too many hours communication before anything can be done if at all.

Date of experience: January 16, 2018
Canada
1 review
0 helpful votes
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Dont buy at Asos, i brought total of $78 and end up. Pay $32 customs fee. Also products are really bad quality. Should have come look at the reviews first. Regretted now

Date of experience: February 2, 2021
China
9 reviews
33 helpful votes
Follow Mia S.
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Surprised no one reviewed this site. One of my favorites! What's cool about t his site is they have a video so you will get an even more accurate feel than pictures.

Date of experience: April 13, 2010
GB
2 reviews
5 helpful votes
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So I ordered 2 pairs of shoes and one of these was damaged. Fair enough, it's a warehouse business, these things happen, but what I do expect is for the company to take this seriously and resolve the problem. I had one simple question, as I still wanted the shoes; can these be exchanged? Sadly the moronic teenagers employed in their social media team don't want to resolve problems and seem more interested in challenging your date of birth, like they know better, because this was mistakenly wrong on their account (the day had stayed on the 1st, all other details correct). Once eventually informed by the employee who had the single communal brain cell that day that they didn't have any more in stock so could only refund, I noted that the shoes were shown in stock on their website leaving only 2 conclusions; 1) I had been lied to (pretty dumb lie as it cost you a sale) or 2) they are selling the damaged shoes that I'm returning!

What a shambles of a company. I certainly won't be using again.

Date of experience: August 8, 2016
Morocco
1 review
0 helpful votes
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WTF
April 25, 2018

After waiting for over a month i received an email telling me sorry items are out of stock we issued a refund for you, use paypal to get the buyer protection.

Date of experience: April 25, 2018
Australia
1 review
0 helpful votes
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Never received my order, contacted customer service, I was told my order was cancelled. However, the order status still shows 'WE'VE SENT IT'. If I didn't contact customer service, I wouldn't even know my order was cancelled! No communication regarding the cancelation at all! Still not getting my refund! Tracking doesn't even show the parcel was picked up from ASOS. Customer service couldn't answer why it happened but cannot resend my order! So disappointed!

Date of experience: May 26, 2021
Florida
1 review
0 helpful votes
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Good
May 10, 2019

I'm puzzled by the bad reviews. I've been shopping at ASOS for years, only smock dresses though. I've loved them, they are comfortable and very cute. I get compliments on them.

Date of experience: May 10, 2019
Serbia
1 review
0 helpful votes
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I dont usually review hotels, things, or companies even though it should be turnt into a habbit becuase its for our own good. The second reason i order in Asos its beacuse i know that for any problem that may arise(online shopping to some countries) they are going to take care faster then you think. I love the way they answer me and how they are with me during a long ride while Im a regular costumer since 2 years.

Date of experience: May 1, 2016
Italy
3 reviews
0 helpful votes
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Needs more variety
August 8, 2019

The clothing line is too basic I thought that maybe with the different seasons it will be a little bit of more innovation but no, they keep bringing the same pieces and same designs all over again

Date of experience: August 6, 2019
California
1 review
0 helpful votes
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I read the reviews after making a purchase & i was terrified! Everyone said bad things but my vans sandals came in perfect condition and a day earlier than expected!

Date of experience: November 8, 2018
Australia
0 reviews
1 helpful vote
Follow S K.
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My order from ASOS arrived on the 23.12.2021, with only 5 of the 7 items in the parcel. I reached out to ASOS (via live chat) and the customer service representative confirmed with the warehouse team that only 5/7 items were included in my shipment. She said that she processed my refund for these 2 missing items. However, days went by and I had received no refund notification or emails from ASOS. During this time, I also returned my other items back to ASOS as they were terrible quality and unsuitable. I reached out to ASOS again via live chat and I was told again that he would process my refund for the 2 missing items and my other items would be refunded once received back at their warehouse (totally ok). Again, days went passed, no refund, no email... I reached out to ASOS via email. I was responded to 2 days later stating that they were NOT going to refund me, and they had now banned my account. After researching this on google, there were multiple articles and reviews of ASOS sending this exact message to customers who complained about their online order?

So I now assume I will not be refunded for the items I sent back as a return either. I have lost $450 to this company. They have no phone line, only live chat and email. They do not respond to emails. I am furious with this company and there is nothing left for me to do.

Date of experience: January 18, 2022
New York
1 review
9 helpful votes
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Return
June 16, 2021

The most absurd return policy I ever seen in my life just because of it I will never purchase anything else from a ASOS or recommend it to anybody they literally took half of my return mind you I returned it because it did not fit me and they literally have a return policy that they will take A percentage if you used a code at check out so when I returned it they really only gave me half of the money that's crazy.

Date of experience: June 16, 2021
AE
1 review
2 helpful votes
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I payed 300 Euros on an order that never arrived! They never answer my emails nor have a phone line to contact them - the website keeps saying shipment is on its way - its been 3 months!

Date of experience: July 20, 2020