business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
Write a Review

About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
grey star
grey star
grey star
grey star
grey star

Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Canada
1 review
3 helpful votes
Follow julia m.
Unfollow julia m.
Send Message
Share Review
Report Review

If I could score this as a 0 I would.

Now, I placed one order in December for a long winter coat. Considering that it was the holiday season, I didn't expect a prompt delivery. I eventually received my jacket nearly 4 weeks later, which I expected -- no big deal.

I was happy with my purchase and I didn't break the bank! So I thought hey, why not purchase a few sweaters? They were having an amazing 70% sale, so I thought why not.

That order was placed on 01/11 I was told that ETA should be for 01/22. Welcome to the month of February, I am still waiting for my goods to be shipped or refunded.

I have communicated with 'Emma' and 'Katie' and their responses are lack luster and appear to be copied and pasted scripts. There was no real resolution for my issue, which I find absolutely deplorable.

Deplorable -- because I work for a major company in which we track orders and have issues resolved within a week of the clients first call. This is week two and there have been no offers of resolution, credits, or re shipments.

Please save yourself the headache. Yes the clothing is cute, modern, and not too badly priced. But with a little bit of patience, you can probably find items in your local mall!

This was my second and will be my last purchase from ASOS.

For all of you interested... I am from Canada ON.

Date of experience: February 3, 2015
Canada
1 review
6 helpful votes
Follow Oleksandra Z.
Unfollow Oleksandra Z.
Send Message
Share Review
Report Review

I received my order, the dress that didn't suit me and sent it back to ASOS by Canada post, they didn't write on the check the destination and without tracking number, anyway I sent order back and couldn't receive the refund because I couldn't proof that I have sent it. I am pretty sure they have received a dress back but they said that without proof I will not get a refund. Worst experience and service ever.

Date of experience: March 14, 2020
Bahrain
1 review
3 helpful votes
Follow J A.
Unfollow J A.
Send Message
Share Review
Report Review

I have been wrangling with ASOS since November 2016 regarding a refund for an item sent to an incorrect address and returned to them. After promising me a refund, they then reneged, sent the item again, without notice, for which I returned AGAIN and they still have not refunded my account! This company are the most dishonest I have ever dealt with.

Date of experience: April 6, 2017
Canada
3 reviews
3 helpful votes
Follow Karol-An B.
Unfollow Karol-An B.
Send Message
Share Review
Report Review

Never had any problem
October 9, 2017

I was really suprised by the number of bad reviews ASOS has because it is one of my fave, if not my fave, online store. There is a huge variety of products, varying from clothes to accessories to hair and beauty product. I ordered there many many times and always received my orders without any errors. How long it takes for my orders to arrive really varies, sometimes it can take a week, sometimes it can take more. Their express shipping is great, received my order extremely fast (keep in mind the fact that I live in Canada, therefore someone from a different country could have had a completely different experience). The clothes are almost always what I expect them to be (let's be honest, no matter the online store, sometimes the product you buy do not fit or look how you thought they would), sometimes not fitting how I want them to, but not the fault of the product just a personal preference. ASOS is the only online clothing store that I always go back to because I never had any problem with them. They have yet to disappoint me, therefore I trust this website with my whole life! (Bit dramatic, isn't it?) but honestly, I recommend 100%.

Date of experience: October 9, 2017
Fiji
2 reviews
0 helpful votes
Follow Sagar S.
Unfollow Sagar S.
Send Message
Share Review
Report Review

ORDER NO.: *******
PAST A MONTH NOW FROM THE ESTIMATED DATE OF ARRIVAL. EXTREMELY DISAPPOINTED, I HAVE BEEN A REGULAR CUSTOMER YET YOUR SERVICE TOWARDS ME HAS BEEN NOTHING BELOW AVERAGE. I GET THE ON-GOING CORONA VIRUS SITUATION, YOU GUYS SHOULD HAVE BEEN A LITTLE MORE CARING AND RESPONSIBLE ENOUGH TO AT LEAST INFORM ME VIA AN EMAIL. SO WHAT NOT? I ORDERED ON THAT DATE FOR A PARTICULAR EVENT AND NOW THOSE ITEMS SERVE NO POINT. ABSOLUTE DISGUSTED WITH YOUR PATHETIC COMMUNICATION SERVICES. FORGET THE COMPENSATION THAT I FEEL YOU GUYS OWE ME. I DON'T NEED THAT NEITHER THE ITEMS, THE LEAST YOU GUYS COULD HAVE DONE IS ISSUE ME A COMPLETE REFUND. UTTERLY DISAPPOINTED AS THE BANK CHARGES ( THROUGH THE USE OF VISA DEBIT AND PAYPAL) I HAD TO BARE ADDITIONAL CHARGES SO BASICALLY, I AM ON THE LOSING SIDE AND MADE A LOSS ON ITEMS I DID NOT EVEN RECEIVE.

Date of experience: April 27, 2020
Canada
1 review
0 helpful votes
Follow Lindsey J.
Unfollow Lindsey J.
Send Message
Share Review
Report Review

I ordred a white turtleneck. The delivery was fine, however the product I recieved was not all what was figured on the website. It was a cheap shirt that looked like it was 3$. Really disppointed.
To conclude, their images are not what they will send you.

Date of experience: September 13, 2020
Belgium
1 review
2 helpful votes
Follow Ni N.
Unfollow Ni N.
Send Message
Share Review
Report Review

Refund
April 11, 2017

The customer services = zero.

I ordered 2 dresses + shoes. They were too big so I returned my order. A month later I still didn't receive any refunds (217EUR!). I contacted Asos and their first question was to take a copy of my return paper that I received in the Post Office. After a long LONG search I dind't find the paper. I told Asos that the paper was lost and their respons was => the return is your responsibility so we can't help you any further. I was outraged! So i started looking in my e-mail for evidence or anything at all. Then it hit me => I still had the pdf of the return label. I was able to track my order and contact Belgian Post office. They had all the proof in their system that I did return my order and I was in my right.
The worst thing about all of this is:> Asos had all the information because they make the return label for you. So they actaully try to scam you.

Sorry for my poor English (wanted to explain in English so everyone is warned)

Date of experience: April 11, 2017
Utah
1 review
0 helpful votes
Follow Sarina E.
Unfollow Sarina E.
Send Message
Share Review
Report Review

I recently ordered $50 worth of swimwear from asos. Unfortunately, neither the top nor bottom fit well so I ended up returning both of them. The quality was the same as you'd get from Target or any other cheaper-priced swimwear store. I received the items within 3 days of ordering, even though I only did standard shipping. I was pretty nervous to return the items because of previous bad reviews, so I ended up taking screenshots of all of my order and delivery information and kept a close eye on the tracking. However, I didn't need to do any of that (but I'm still glad I did just incase) because the return was completely smooth. They had a free return slip through USPS, tracking is free, they contacted me the day the tracking said they got it and confirmed that they did, and I received my full refund within a few days. Perhaps I got lucky, or they changed up how they do the returns since the other bad reviews, but I had a great experience with them even though the clothes didn't work out.

Date of experience: May 29, 2018
New York
1 review
0 helpful votes
Follow Kathleen S.
Unfollow Kathleen S.
Send Message
Share Review
Report Review

My package shipped to an older address (paid with Paypal and it linked to that address).

They refused to give my money back and I was out of pocket almost $100!

BEYOND FRUSTRATING! How could they not refund my order?

I gave them my shipping tracking number so they could flag it as a "return to sender" but apparently that's not allowed in their policy.

HATE THIS F***ING COMPANY DONT GIVE THEM YOUR BUSINESS

Date of experience: March 9, 2021
Canada
1 review
0 helpful votes
Follow Haley M.
Unfollow Haley M.
Send Message
Share Review
Report Review

Terrible
August 12, 2018

Order took so long to get here, was charged half my order price in customs and they didn't fit so had to pay another 22.50 for shipping. What a waste of money.

Date of experience: August 12, 2018
Canada
1 review
0 helpful votes
Follow Andrew L.
Unfollow Andrew L.
Send Message
Share Review
Report Review

Worst site ever!
December 14, 2020

Worst site ever. Very bad customer service.
No support at al! I order something off Asia and got it before receiving my order from Asos.
And their support doesn't care or help.

Date of experience: December 14, 2020
Florida
2 reviews
0 helpful votes
Follow Lloyd C.
Unfollow Lloyd C.
Send Message
Share Review
Report Review

I ordered a batch of shirts and the measurements seemed to have some slight variations. I'm still satisfied with the product, but I can see how that could have been much worse.

Date of experience: March 4, 2022
Israel
1 review
3 helpful votes
Follow Maysa S.
Unfollow Maysa S.
Send Message
Share Review
Report Review

For the uncountable time they don't respect me nor my emails. Always delay. Poor customer service. Asos clothes got an international award for the cheapest material.

Date of experience: October 24, 2019
France
1 review
0 helpful votes
Follow Maria L.
Unfollow Maria L.
Send Message
Share Review
Report Review

If you like to spend your time trying to understand where your order is, why it was not delivered, and periodically spend and wait for the money to be returned to your card, since you never received any normal support or parcels - ASOS is the best platform for this.

Date of experience: August 30, 2021
Switzerland
1 review
0 helpful votes
Follow Constanze A.
Unfollow Constanze A.
Send Message
Share Review
Report Review

I love ASOS. Most of the items I've had from ASOS have been really good... they've looked like they did on the photos and the quality was also good. What makes it such a fantastic online shopping experience is how easy it is to return items. SO MUCH BETTER THAN OTHER ONLINE SHOPPING SITES I've tried. It means that as a customer I feel confident to buy more things than I would otherwise as I know that returning it won't be a problem.

Please keep up the good work ASOS!

Date of experience: September 6, 2018
France
1 review
0 helpful votes
Follow Stephanie T.
Unfollow Stephanie T.
Send Message
Share Review
Report Review

They stole my money
November 1, 2018

Asos stole my money. In fact, I ordered on August 08 and I never received my order after 3 months. They asked me to wait until September 24. I never received anything. They apparently "sent" another package and told me to wait until November 01. My concern is that they never had tracking number and of course for the second package they didn't use tracking number neither. Today we are November 01 and someone asked me again to wait until November 04 now. She just end up the chat when I said that I was reading the reviews about ASOS online and I saw that the customers got a lot of problem as well. I informed that I will go to the police because since 3 month, Asos staff always repeat me the same thing and she just end up the chat. They stole my money and I don't believe them anymore. I asked to be refund but they always repeat me to wait until a new date to be able to look forward for me. So what is their plan after 3 months?
They also repeat me non stop to call my post office, so I did but my post office always tell me that they cannot help me without tracking number.
I am so upset now because I don't know what to do. I spent 100 and I don't have tracking number. It has been 3 months. I checked the address, this is correct.
VERY BAD EXPERIENCE

+1
Date of experience: November 1, 2018
France
1 review
0 helpful votes
Follow Giedre D.
Unfollow Giedre D.
Send Message
Share Review
Report Review

Stealers
March 1, 2023

Asos dont refund. My refund is disappeared and nobody able to help. ASOS Steal my money. I will never order from this website again. I was so happy to use it for 4 years but after this i'll never use it again. I need follow 30 eur for a top. Asos say they refund it and i didnt get any refund. Asos tell its not their problem. How is it not asos problem? Where did money for refund go? Who is responsible? What i need to do? Where i need to write? Please help! Its been 2 months. Is it not respectable shop? I did many orders and many refunds and everytime was everything fine but special this refund is disappeared. Nobody know nothing. How can I trust again? How can i shop now? Asos tell me to ask mine bank. I asked bank. There is no any pending operations. Asos did mistake or error and now i need search my refund for 2 months. I ordered the top from asos. I returned it. Asos aproved my refund. And where the refund? Who is responsible for this? How can i get my refund back?

Date of experience: March 1, 2023
GB
1 review
4 helpful votes
Follow Gabriela Z.
Unfollow Gabriela Z.
Send Message
Share Review
Report Review

They got so bad
June 28, 2015

I have been Asos customer for years. I am also a Premier member. The delivery experience is horrendous. I am supposed to get a next day delivery. Their delivery company makes no attempts to fulfil this and instead puts an attempted delivery note on the online tracking. When I contacted Asos customer service they said no delivery attempt had been made and they are not sure why. This happened following 3 days again and again. Me and my partner made 3 following orders and same thing happened again. No attempt to fulfil next day delivery and item arrives in 3-4 days time. Information on tracking will say delivery attempted. In reality when the item is actually out for delivery we get a text message informing us. I contacted customer service again and requested a refund for their Premier service that they are not actually fulfilling. Whilst they apologised they completely ignored my request. Apology is just not good enough anymore. I will not be ordering again and what a shame as I used to be a number one fan.

Date of experience: June 28, 2015
Canada
1 review
0 helpful votes
Follow Diana S.
Unfollow Diana S.
Send Message
Share Review
Report Review

ASOS sent me two defective dresses will i had to pay $128 of duties for. Now they refuse to resolve the problem at all. I paid for something new and they sent me two dresses with defective zippers. The only thing they offer me is a refund when i return the dresses which i have to pay for the shipping label. Meanwhile the money spent on duties is garbage because I've got no product. Also they are extremely rude! Over email they ignored all my questions and over live chat i was terminated 4 times 3 of the which they just stop responding and the last one literally said: I cant do anything for you bye. NO ONE SHOULD BUY ANYTHING FROM THIS WEBSITE. GOOGLE THE BRAND AND BUY DIRECTLY FROM THE FIRST PARTY.

Date of experience: February 11, 2021
Canada
1 review
0 helpful votes
Follow Andrea Y.
Unfollow Andrea Y.
Send Message
Share Review
Report Review

Don't buy from them
July 19, 2020

Ordered a pair of Adidas Stan Smith's in US size 5 and received a men's US size 5. Spoke to ASOS via Facebook Messenger and ASOS tried to mansplain to me the difference between US and UK sizing... Yes, I understood the difference which is why I checked your size guide AND your fit assistant. They tried to tell me that the fit assistant is not available for shoes but I provided screenshot which clearly shows otherwise. Then they told me that the fit assistant says I have a 60% chance of fitting in the size 5 so that's why my shoes don't fit. That's not the problem! Size 5 women's may have a 60% chance of fitting me but you sent me a size 5 men's which has a 0% chance of fitting me! Then they said I can send the item back within 21 days but I have to pay the $22 for postage. It would take 20 days to get this item back to the UK and I would have to incur this cost. Seriously, ASOS? I'm frustrated and disappointed. Do better.

Date of experience: July 19, 2020