business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
California
11 reviews
45 helpful votes
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AVOID! 1
April 22, 2019

Awful. All the items I have received have bad odor and are cheaply made. The shoes smell of plastic and the blazers are paper thin. Take forever to refund once you return. Will no longer shop here.

Date of experience: April 22, 2019
Hong Kong
1 review
1 helpful vote
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I supported ASOS for more than 9 years but I finally removed the app on my phone and I decided to blacklist ASOS forever!
I just can't stand the delivery anymore. Skynet is the worst courier service in the whole wide world! I live in Hong Kong and skynet hired a lot of unprofessional couriers. They don't speak Cantonese and barely speak English. They always lie about they tried to attempt to deliver but no one's home. Actually they never come and they didn't even call! They always like that for weeks. Then the hotline is always engaged, I leave voice message but they never return calls. Ok I write them emails and sometimes they reply but sometimes they don't. When I finally get a hold of a staff but the staffs are terrible. They don't believe what customers say, they refuse to help at all. At last the parcel would return to ASOS. If I m lucky, my parcel came late like a month! I also wrote to ASOS to raise my concern but they just "apologised" to me and did nothing about it!
I am fed up! Bye bye ASOS!

Date of experience: May 7, 2019
Netherlands
3 reviews
0 helpful votes
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It's really worth it!
December 5, 2017

The best ever! I've been ordering from asos for ages and it has never disappointed me. Even if i do not like sth I just send it back. And the returns policy makes all the difference <3

Date of experience: December 5, 2017
GB
1 review
0 helpful votes
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If I could leave 0 stars I would, absolutely sick of this company being $#*!.
If my order does not arrive due to the incompetent courier ASOS uses ( HERMES surprise surprise), I should not have to spend a whole day chasing ASOS and the courier around to fix a problem that is now mine- Asos should automatically refund or redispatch my order. The customer should not be made to fix the problem. I will be taking this further. Absolutely FUMING.

Date of experience: March 4, 2022
Oman
1 review
0 helpful votes
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I never received my order. ASOS blame FedEx and they say there is nothing they could do. They will always say give more time for delivery.
Never ordering again

Date of experience: January 13, 2022
California
1 review
2 helpful votes
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I love the merchandise. But they have the WORST customer service. I've had to attempt to contact their customer service multiple times, and each time it's a horrible experience

Date of experience: August 31, 2020
Australia
1 review
0 helpful votes
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Pia
June 18, 2020

Asos process the delivery too long. I order from other website later but I get product faster even with the same distance. I'll never buy things from Asos again

Date of experience: June 18, 2020
Michigan
1 review
2 helpful votes
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Today I made a purchase with a promo code. Immediately after the purchase completed I noticed it was shipping standard and not express as I had indicated. I engaged chat, which is the only option available b/c unlike the thousands of other online shopping services, they don't have a phone #. Okay. So, the first customer rep said I need to wait an hour b/c my order was "not in the system", and then chat back. I did so. The second rep I spoke to was so rude and robotic and just keep quoting policy without any concern, saying I "missed the cancellation period." What?! I only missed it b/c of what I was told earlier. Then she started blaming me for entering the promo, but not "claiming it properly", and hung up on me mid-chat. I spoke with 3 customer service reps, and only the third was helpful, but by that time it was too late to do anything. This seriously can not be how ASOS treats customers. They couldn't even handle the most basic inquiry. There was literally nothing that could be accomplished. I have no clue why they even have a customer service system. You can't speak with a live person. You can't CHANGE ANYTHING, and the only thing they can do is cancel your order, oh, but only in the first 5min to an hour!... great selection on ASOS, but worst customer service ever. Be careful before you purchase anything, you will get no assistance what-so-ever.

Date of experience: July 2, 2019
Pennsylvania
1 review
2 helpful votes
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Package lost, no refund
December 7, 2019

I have been an ASOS customer for a long time, have always paid quickly/automatically and ordered a lot. Now a delivery was delivered to the wrong address. Allegedly I was to blame because I had chosen the wrong address. Well, I think it was a technical error, because before it was delivered correctly. But even if I was to blame. Before the package was delivered, I asked ASOS for help. I told them, but they tell me that they can't do anything. So I try to reach the shipping company. Very difficult, I could only do it in writing. I also asked the driver not to deliver the parcel by notice for delivery. The parcel was delivered anyway but not to any person. The parcel was simply put in front of the door of the wrong address. I don't know who lives there, I could write a letter at most, but I don't even know the name. Well, the answer from ASOS "We can't help and we can't give you a refund. With the next order I should simply pay attention to the correct address or check again better. Now they have lost a regular customer. I think this costs ASOS more than the approx. 70 Euro order value (value of goods much lower).

Date of experience: December 7, 2019
TW
2 reviews
4 helpful votes
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Worst customer service
October 19, 2018

Short tone, no effort to deal with my shipping and customs issie. Horrible experience, instead of actually trying to help and explain the situation I was just told to check their help forums.

Date of experience: October 19, 2018
Maryland
1 review
0 helpful votes
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Worst Company Ever
December 21, 2020

My package never arrived. There is no phone number. Customer service doesn't response to messages, emails, or tweets. There is no way to get your money back. Don't ever buy from this company.

Date of experience: December 21, 2020
Malta
1 review
0 helpful votes
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Horrible Service
May 2, 2018

Horrible service. Ordered 5 items on the 14th of April. After 17 days waiting they told me my items got lost on their way to me. Absolutely horrible. Would not recommend at all.

Date of experience: May 2, 2018
GB
1 review
2 helpful votes
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WHAT! Absolutely ridiculous, and NO WAY cancelled orders, my bank said they did not reject payment and authorized, it was authenticcated
Who do these people thiink they are, i am not asking credit from them so they dont need my private information
Wont be using them again

Date of experience: December 13, 2016
Texas
1 review
3 helpful votes
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They will steal your money legally apparently!
November 14, 2021

If you want to donate money to this company, just shop with them! You will not hear back from them (they purposely make it impossible to reach customer service by redirecting you to FAQ until you hit a brick wall and can't move forward to customer service) if you want to make a return which is going to be 70% of the time no matter how careful you are. I ordered 10 items, returned 7 (quality on the website does not match the actual apparel and sizing is not consistent) and NEVER heard back from them.
Why do you think you can't reach customer support?
Why do you think they don't have reviews in their clothes directly from their website?
Why do you think they don't have a direct contact through email or phone number?
Because it's part of their plan to take peoples money immorally and peona legally because they can hide behind it, if this company isn't a scamming company it's pretty close to one! Be very careful and give your money to other companies that will not try trick you. I rarely, rarely, and when I say rarely. I mean RARELY write reviews so this review should really be taken into consideration. Negative 5 stars if I could, they kept my money what the heck! Ig im lucky, in poor conditions held with asos, I even got my items as a lot of people never did.

Date of experience: November 14, 2021
Pennsylvania
1 review
0 helpful votes
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Fraudulent activity. Withdraw from a business checking account without approval.
Customer service refused to solve the issue. I filed a fraudulent activity against this company.

Date of experience: May 27, 2023
Israel
1 review
0 helpful votes
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Nonsense
May 6, 2020

Worst system ever, the only good thing is the authentic products, this company surprises their client with new stuff in every purchase the client makes

Date of experience: May 6, 2020
GB
2 reviews
2 helpful votes
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So, Tried to place an order with ASOS following them sending me a 20% discount code... did not work on their system and concerned re items going out of stock, so placed order and messaged them to ask can they apply 20%... answer no... asked for someone to look into as surely can see my perspective... answer no. Later tried it and discount code did work, so clearly their system issue. Still no one interested in this. I said I would therefore send order back and replaced order... code stopped working again... they offered me a 10% code instead!? How is that fair? So now I have 2 orders on the way, one with 10% discount and one without. Orders BOTH RECEIVED IN ONE BOX WITH NO INVOICE... 2 x socks packs were both wrong items in both orders, 1 shirts big hole in them, 1 missing item all together... tried to get help... TOOK 1 hour and 55 Mins on a chat to get them to refund fir 1 missing item ( still not done just said it would be) and get the returns labels... they told me to PUT BOTH RETURNS LABELS ON SAME BOX WITH 2 orders... I said how will that work as Hermes will have One parcel with 2 different labels on? Which do they scan? It will cause issues. ASOS said no it is OK... so I messaged the Hermes guy and he said I can't accept a parcel like that! Asked for a manager/ complaint to be logged at ASOS... answer no... SERIOUSLY, HOW WRONG CAN A COMPANY GET IT... answer THIS WRONG! Seriously dreadful... I have no words to describe it all... above just facts... At the end of the chat the agent advised me the managers are ‘ not capable' of helping... says it all really... neither are the agents...

Date of experience: April 13, 2021
Zambia
1 review
0 helpful votes
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NEVER shop from asos. Made an order 3months ago going to 4 they keep pushing dates keep telling me to wait. And still nothing. I have requested for my refund like a, million times and these people don't want to give me my money back. As a, matter of fact they are, acting like they are not seeing my refund message. NEVER NEVVVVERR SHOP FROM THERE OR U WILL JUST LOSE YOUR MONEY. There are plenty other more online shops far better more reliable and they deliver if anything happens they give refunds instantly

Date of experience: June 16, 2017
Ireland
1 review
0 helpful votes
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Customer with Asos for nearly 7 years
Order dress wasn't suitable so returned with their drop off got proof of returns
Paid for this item as had bank details but Asos said never received dress back plus order never went through, basically I was passed through approximately 6 people via emails and still never got this resolved. I sent in all proof of order and returns and nothing from Asos BEWARE of this as you can't even get to call or speak to management

Date of experience: January 8, 2017
Bulgaria
1 review
1 helpful vote
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I'm beyond annoyed and disappointed with ASOS! They don't deserve even 1 star!

I wanted to return an item that a friend bought for me. I made a return label under my friends name because he bought it. Any respectable company includes a return label right in the package so you have nothing to worry about but clearly not ASOS.
I don't have a printer at home so I had to go search the city to find where to print this label. Then I contacted customer support and turns out it had to be under my name so they had to issue a new label because there is no way to change it on your own. I had to go somewhere print it all over again.
ASOS claims they work with DHL. However, when I went to DHL they simply told me they don't deal with ASOS returns so that must be a lie on ASOS' part.

I then went to the office of the shipping company that actually delivered the package and they too don't work with the returns! One kind lady told me I needed to call another delivery company that doesn't even have an office and they had to come pick up the package. It took a lot of arrangements with that delivery company because they didn't believe me that ASOS knew I am going to make a return? Whatever that means. So after all the blood, sweat and tears I finally made a return and hopefully it'll reach ASOS!

Date of experience: February 25, 2020