casual, minimalist, evening & party womenAge 19-25, 26-45 $, $$, $$$
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About the Business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
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Ireland
1 review
0 helpful votes
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Returned a top that cost me €25 only got refund €19. Cost me €6 to return so for €12 I got nothing!

Date of experience: May 12, 2021
New Zealand
1 review
0 helpful votes
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DO NOT PURCHASE FROM BOOHOO ONLINE, ITS BEEN 2 MONTHS SINCE I PURCHASED MY ORDER, THEY AINT EVEN REPLYING BACK TO MY EMAILS. Boohoo needs to go

Date of experience: December 6, 2021
New York
1 review
3 helpful votes
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I placed a large order with boohoo.com on March 7th (*******) and it arrived March 15th. Nothing I ordered fit, so I paid for the large order to be returned to their return center in Georgia. When I never heard anything for a few weeks I contacted their customer service and they responded quickly and explained the 21 days because of the UK return center. Once those 21 days had passed I tracked my return and saw that it had arrived in GA on March 30th. They again stated that it takes time to arrive in the UK, fine. When I began to contact them again about they explained I needed to provide proof of shipment and send them all the items from my order. Also, they always responded within the 24 hours that an automatic email states when you contact their customer service. But when I asked for a copy of my packing slip and their Georgia return center contact information on May 5th, no one responded to me. So I contacted Panther Parcels who confirmed that my return did arrive on March 30th and that BooHoo's UK center received an alert about my return being sent to them by Plane. I was then told by the Panther representative that it arrived to their UK warehouse on May 7th. I contacted them AGAIN on May 9th with all this information and the confirmation info I was given by Panther and I still have heard nothing back. I will just keep trying to reach out until someone from their customer service has the respect to respond back to all of the information I've given them. Extremely disappointing customer service, especially finding out they got alerted about my return and they still couldn't reach out to me even though we've been in contact since March.

Date of experience: May 10, 2016
GB
1 review
4 helpful votes
Follow Danni L.
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The clothes are awful and the customer service is bad. Avoid unless you like the Boohoo feeling.

Date of experience: June 8, 2015
GB
1 review
0 helpful votes
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Very poor clothing
June 16, 2023

Poor poor poor need I say more just don't buy from this company. Cheap material!

Date of experience: June 16, 2023
Pennsylvania
3 reviews
1 helpful vote
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Will buy again!
July 5, 2016

Nice in style clothes and shoes. Good price unique styles

Date of experience: July 4, 2016
New York
1 review
2 helpful votes
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No Stars!
December 28, 2016

How can a company rip people off like this! My family received NO GIFTS FOR CHRISTMAS! I'm so disappointed wish I could take further action!

Date of experience: December 28, 2016
GB
1 review
0 helpful votes
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Poor quality and top was different colour to the one I ordered.

Date of experience: March 31, 2016
GB
1 review
0 helpful votes
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Bad quality, poor customer service, terrible delivery company in Hermes and the very last time I buy from BOO HOO!

Date of experience: October 19, 2019
Australia
1 review
0 helpful votes
Follow Elizabeth B.
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Honestly, I buy from Boohoo.com more than any other shop online or in store. I love their prices, their clothes, their other products. I've never had an issue with their products - I've never received damaged goods, the wrong order, anything like that. The bulk of my problems only occur when I order express shipping. The first time I ordered something express, it was a bunch of summer dresses just 4 days before Christmas (I live in Australia). I was absolutely astounded when I received my order 2 days later, 2 days before Christmas. I knew I was taking a gamble ordering something so close to Christmas and even though I ordered express, I wasn't confident I'd receive anything until after Christmas.
Well, this experience raised my expectations for all future orders. When it was down to the wire on finding an outfit for an occasion, I knew I could order something on Monday and get it delivered by Friday in order to wear it on Saturday. Well I think this happened once, but after that I've never received an express order in the time promised.
Boohoo.com promises your order delivered in 4 days, and this will cost you an extra $15. I'm definitely willing to pay $15 for express shipping, but when I don't receive my order in time, I often think that I could have bought an extra item for $15 and just got the regular shipping (which is mostly free for orders over $60 - although it used to be $40).
I ordered an entire outfit for a wedding after I couldn't find anything I wanted in store. After I chose express shipping, I felt I could relax because it was sorted. I was counting on it because I had no time to look for anything else. Well, I didn't get my order in time, and was forced to buy something else. So I spent more money at the very last minute.
This has been a recurring theme every time I order express. I only order express when I have to, but I've stopped now because it's a waste of time and it never arrives when Boohoo.com promises. It's simple Boohoo.com, if you can't get it here in the 4 days you promise, then don't promise that. I have ordered express many times since the wedding outfit experience, and each time I have spoken to the customer service team about it. All they could ever do is refund my $15, but I have to notify them, they don't approach me and say 'hey, we noticed your express order hasn't arrived within the express time, here's your $15 back'.
I won't stop ordering from Boohoo.com completely because I do like their stuff and have no other issues with ordering. But if I ever have a brain fade and think it's a good idea to order express shipping, it's my own fault if I don't get the order in time because it has literally happened dozens of times now and I should really know better.
But what would be really great if Boohoo.com could get it together and either follow through with their 4 day promise, or simply change the promise.

Date of experience: July 21, 2017

Overview

Boohoo has a rating of 1.4 stars from 1,314 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Boohoo most frequently mention customer service, next day and tracking number. Boohoo ranks 1958th among Women's Clothing sites.

service
312
value
304
shipping
321
returns
259
quality
288
+263